Tag: social media

5 Instagram Tips for Beginners

instagram-marketing-tipsNow with 300 million monthly users, it’s hard to ignore Instagram’s potential for your business. But keep in mind that just because Instagram exists – or any other social media platform, for that matter – doesn’t necessarily mean you have to be there. Think about the audience you’re trying to reach and what your social media marketing goals are for that particular network.

So, what’s your strategy for Instagram? Here are five tips to get you started:

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Best Times to Post on Social Media During Christmas Season: British Edition

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After releasing our post about peak engagement with different sharing services earlier this month, we got major interest from our readership in the UK requesting a version specific to this part of the world. As an early Boxing Day present, we’re happy to comply! Continue reading

Best Times to Post on Social Media During the Winter Holidays

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This past spring, we published the best times to post on social media. The post was so popular that we decided to look at the times of peak engagement during the holidays. Holidays are full of recipe searching, gift shopping, and decorating madness––all of which we witnessed in the clicks and shares across our network. That means your audience is actively engaged, but when and where? Continue reading

4 Tips to Track Social Media Better Using AddThis

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After you’ve set up your social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place. Continue reading

Social Media in the Classroom: It’s Not Just for Kids Anymore

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It used to be that those in charge of the education system balked at the idea that social media would ever cross over into the classroom. Facebook and MySpace were considered a distraction, and at one point, teachers were asked not to friend their students and to keep any kind of online communication to a minimum. But then the rise of online education began and people started to see the opportunity to engage with their students on terms they understood. Here are some ways schools are tapping into online resources to help teachers and administrators communicate with their students and parents more effectively. Continue reading