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Tag: social media

Winter Storm Juno BLOWS Up Social Media

Bread – check. Milk – check. Toilet paper – check. This is what’s going on in the minds of pretty much every resident in the North East right now as they prepare for record setting snow to start falling this afternoon. And when we are preparing for something this big we have only once place to turn – social media. And turn they did… in the thousands. Continue reading

Best Times to Post on Social Media During the Winter Holidays

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This past spring, we published the best times to post on social media. The post was so popular that we decided to look at the times of peak engagement during the holidays. Holidays are full of recipe searching, gift shopping, and decorating madness––all of which we witnessed in the clicks and shares across our network. That means your audience is actively engaged, but when and where? Continue reading

4 Tips to Track Social Media Better Using AddThis

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After you’ve set up your social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place. Continue reading

Social Media in the Classroom: It’s Not Just for Kids Anymore

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It used to be that those in charge of the education system balked at the idea that social media would ever cross over into the classroom. Facebook and MySpace were considered a distraction, and at one point, teachers were asked not to friend their students and to keep any kind of online communication to a minimum. But then the rise of online education began and people started to see the opportunity to engage with their students on terms they understood. Here are some ways schools are tapping into online resources to help teachers and administrators communicate with their students and parents more effectively. Continue reading