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Tag: study

Behind the Scenes of Our Scrolling Engagement Report

This morning, we released our 2014 Q2 Engagement Report analyzing scrolling behavior on content across the AddThis network. In this report, we break this data down broadly by time and operating system, but also go deeper into how users were referred to the page (i.e. through ad campaigns), and which AddThis tools the pages were using. Here I’ll describe the mechanics of how we created the report. Continue reading

AddThis Study Shows Mac Users Scroll More than PC Users

addthis-q2-scrolling-mac-vs-pc

Content engagement can mean a lot of different things. Sharing to Facebook, for example, is just one way to engage with content and a key metric for many marketers today. In relation to all the content consumed out on the open Web, however, sharing to social networks represents just a small fraction of total online engagement. Continue reading