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How to Use Twitter to Capitalize on Influencer Marketing

How to Use Twitter to Capitalize on Influencer Marketing

Guest blog by Hilary Bird

Nearly 90 percent of marketers say they use influencer marketing, with 94 percent finding it an effective tactic, according to a 2016 poll from Linqia. That effectiveness varies by each marketer’s objective. Some employ influencer marketing to create an authentic brand experience; others seek to increase engagement or drive traffic to their website or landing page.

Whether or not your goals are similar to these, you can use influencer marketing for quantifiable impact. The following ten steps detail how to specifically use Twitter and influencer marketing to attract influencers (that is, influential people who can sway your potential customers) and build your brand.

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The Best Social Media Contests to Run on Facebook, Twitter, and Instagram

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Social media contests are a great way to engage your existing community and get new followers, all while creating a fun experience.  Each social platform has different rules, and methods of maximizing engagement vary across the networks.  Here are the best types of contests to run on Facebook, Twitter, and Instagram to meet your marketing goals. Continue reading

What’s Happenin’ Around the Social Web? July 25-31

The Hunger Games: Part 1 trailer was released, Comic-Con took place in San Diego, and a new service called ManServants was announced. Let’s see what else was buzzing on the social web this week!

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Photo by ActionFigureFury.com Continue reading