Blog

Tag: ux

Streamline Your Site With Personalization

Web sites want to maximize engagement, but it’s hard to guess what each visitor will want to read or buy.  Pixels are cheap, so many sites approach this question by adding widget after widget, hoping that a user will find one they want to click on. This is the shotgun approach to boosting engagement. The problem with it is that user attention is expensive, and each additional widget distracts them from your content, products and ads.

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3 Tips for Placing Tools on Your Page

At AddThis, we do our homework. We monitor analytics, talk to our publishers, and watch real people use real products. We’re big fans of data-informed design. We believe the best work comes from the powerful combination of creativity and insights.

Today, we’re going to share some insights we’ve discovered in our research that can help you improve the tools on your site to maximize engagement.

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Don’t Panic! UX Methods Apply to Mobile

Everywhere you look, people are talking about “mobile.”
Mobile-first design, mobile responsive design, mobile apps, mobile sites, etc.
“Mobile” is clearly a handy buzzword for all of the new devices, but…

What does “mobile” actually mean?

On the go?
A small screen?
A touch screen?
Handheld?

Unfortunately, the term “mobile” is used to describe many different things. Continue reading

E-commerce UX Design with CustomInk and ThinkGeek

For Wednesday night’s NoVA UX meetup I moderated a panel discussion about how two local retailers — CustomInk and ThinkGeek — approach user experience design in an e-commerce setting.

April NoVA UX E-commerce Panel

Both companies use comprehensive testing strategies, and multiple analytics tools like Google Analytics, Omniture, and Adobe’s Test and Target, to optimize conversions and revenue. Continue reading

Learning about cognitive science at the NoVA UX meetup

For our February NoVA UX meetup, John Whalen (PhD Cognitive Science Johns Hopkins and Founder, Brilliant Experience consultancy) shared his insights and experience about cognitive science with the group. Using videos and interactive examples, he shared learnings about how we perceive, remember, and make decisions, and how those concepts can be applied to user experience design. Continue reading