Publishers
Building your digital brand requires a data-driven approach across your paid-owned-earned strategy. Leverage AddThis to find your audience, increase engagement, drive traffic, and track it all in real-time.
Earned - Drive traffic through sharing
Getting your users to be brand advocates has never been easier. We’ll show you how simple it is to understand what drives shares as well as what motivates fans and followers.
- Sharing buttons – Our sharing buttons allow your customers to share your brand's content to Pinterest, LinkedIn, Facebook, or Twitter.
- Follow Tools – Our follow tools drive visitors straight from your site to Facebook or Twitter to become your next fans and followers.
Owned - Optimizing engagement from social
AddThis is the only platform that measures all sharing on your site. See how your content is shared to social networks like Facebook, Twitter, Google+ and Pinterest. Track email shares, and even copied text or URLs that are pasted from browser address bars. Register to receive real-time data on how social media is increasing your site traffic, what content your audience likes most, and more.
- Analytics – Our analytics reports allow your social strategy team to see what’s being shared – whether it’s by pasting an address bar in an email or sharing to Facebook – all in real-time.
- Welcome bar – Increase conversions with personalized messaging to your visitors inviting them to share, follow, or visit your pages you select.
- Trending content box – Boost user engagement and page views by promoting top trending content from your blog or website.
Paid - Develop your audience
Whether you’re looking to understand more about your audience or identify a larger one, we can help. Our Social+ audiences, social ad units, and reporting are all powered by XGraph technology to help you reach 253 million users in the US and over 1.3B connected users worldwide.
- Audience Targeting – Find prospects across the web that look and act like the ideal customers that engage on your site or with your ad campaigns.
- Campaign Management – Work with our passionate account teams to reach your campaign goals as effectively as possible.
- Customer Insights – All our buys include a Customer Insights report that outlines the behavior of those responding to the campaign, so that you can use your own data to improve planning, creative development, and buying.
- Social Ad Units – Our viral video player and social ad units allow you to turn paid media into earned.
