McLean, Va. - August 21, 2012 – AddThis, the largest social sharing and analytics platform, announced today that it has won the DataWeek Award 2012 for exceptional innovation in the advertising data category. AddThis was named an Advertising Data Top Innovator, one of more than a dozen categories that highlight the most innovative areas of the data industry.
AddThis uses proprietary search, site and social data aggregated from 1.3B unique users to create standard and custom audience segments for advertisers. The company's unique XGraph technology and data science blends scaled models of a brand's existing customers with AddThis data to enable marketers to deliver a more strategic and personalized advertising experience across the web. Their multi-graph approach to audience modeling is unique to the industry.
"We are thrilled to be recognized for innovation in advertising and data," said AddThis CEO Ramsey McGrory. "We're well known for our socially driven earned media solutions. This is a great nod to our current efforts across media - paid, earned and owned - at scale."
DataWeek is a 6-Day Conference & Festival in downtown San Francisco. After hosting the Data 2.0 Conference 2011 and the Data 2.0 Summit 2012, it is the largest data-centric conference & festival in the nation.
"Data is the new capital in this information economy," said Geoff Domoracki, CEO of DataWeek. "We've created a forum for innovative companies to discuss how big data can be harnessed and put into service to enable more strategic decision making across the organization."
For more information on DataWeek and the Innovation in Advertising Data award, contact Monika Raj at firstname.lastname@example.org.
AddThis personalizes the Web with powerful, easy-to-use content engagement tools, advertising services and data solutions. Reaching over 1.7 billion unique consumers monthly, AddThis tools are used by over 13 million domains worldwide to power social sharing, increase overall engagement, boost traffic and provide behavioral insights. Our proprietary technology processes more than 300 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models and Web-wide consumer insights that enhance paid, earned and owned media strategies. More...
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