AddThis Recognized For Technology Innovation In Digital Entertainment Advertising And Marketing
Web's Largest Social Infrastructure and Analytics Platform Selected as OnHollywood 100 Winner by Always On
McLean, Va. - October 16, 2012 — AddThis today announced it has been chosen by AlwaysOn as one of its OnHollywood 100 winners. The OnHollywood 100 list identifies companies that are leaders among their peers, developing game-changing technologies that are likely to disrupt existing Hollywood entertainment. AddThis was specially selected by the AlwaysOn editorial team and industry experts from across the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.
"This year's OnHollywood 100 represents an explosive drive toward device-independent consumer-focused entertainment," says Tony Perkins, founder and editor of AlwaysOn. "The digital entertainment pioneers of the 1990s have paved the way for a sophisticated group of entertainment producers who are harnessing the power of social, mobile and the Internet to give consumers exactly what they want, when they want it."
The OnHollywood 100 winners were selected from thousands of domestic and international technology companies nominated by investors, bankers, journalists and entertainment industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.
"It's an honor to be recognized for our work with movie studios and entertainment companies," says AddThis CEO Ramsey McGrory. "We are thrilled to be a key partner driving awareness, tune in and ticket sales with our powerful social tools and targeting capabilities."
AddThis will be honored at AlwaysOn's sixth annual OnHollywood on October 29th and 30th , 2012, at the Museum of flying in Santa Monica, CA.
AddThis is personalizing the web with powerful, easy-to-use consumer engagement tools, APIs and services. The data company reaches 1.5 billion unique users monthly. AddThis' social tools are used by 14 million domains worldwide to power social sharing, increase engagement, boost traffic and provide user insights. Proprietary XGraph technology processes more than 10 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models, data-driven tools and web-wide consumer insights that enhance their paid, earned and owned media strategies.
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