AddThis* is a member of several industry groups that focus on effective communication, best practices, and policy review in the field of Online Behavioral Advertising.
"...the nation's largest media and marketing associations have come together to launch this Program, which gives consumers a better understanding of and greater control over ads that are customized based on their online behavior (also called "interest-based" advertising). Our participating companies share a commitment to delivering consumers a robust and credible Program of notice and choice for online behavioral advertising, and to enhancing consumer confidence in the online medium." – AboutAds.info
AddThis is available through the Program's unified opt-out, and implements the Consumer Opt Out Page specification for effective and secure consumer opt-out. We are also committed to using the universal notification icon in our products and educational material to let users know whenever data is being collected and used.
"The NAI (Network Advertising Initiative) is a cooperative of online marketing and analytics companies committed to
building consumer awareness and establishing responsible business and data management practices and standards."
AddThis is a full member of the NAI and adheres to its defined best practices, including the NAI Code of Conduct. The NAI is also a member of the Digital Advertising Alliance, the organization promoting the Self-Regulatory Principles for Online Behavioral Advertising.
"The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States... The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising." – IAB.net
AddThis is a member of the IAB. We follow the Code of Conduct, and the IAB is a member of the Digital Advertising Alliance, the organization promoting the Self-Regulatory Principles for Online Behavioral Advertising.
"Selected by the Digital Advertising Alliance (DAA) to power its Self-Regulatory Program for Online Behavioral Advertising, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into, and control over how their information is used online." – Evidon.com
As a partner, Evidon helps AddThis ensure technical compliance with the Self Regulatory Principles, assists in its proper use of the notification icon, and provides guidance on technical integration options.
* You may see AddThis referred to as Clearspring Technologies in third-party opt-out systems. We've recently rebranded Clearspring as AddThis, so please bear with us as we make the changes.