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Unparalled Audience Quality at Scale

Reach the Right People for Your Brand

Choose from over 1700 off the shelf, pre-optimized audiences designed with scale and reach in mind. AddThis Standard Audiences are created from hundreds of real-time, first-party permissioned data points sourced exclusively from our powerful Audience Intelligence (Ai) platform. Combined with analysis from in-house data scientists, our audiences are refined to ensure quality and maximum impact.

All Major Verticals


Cross Device

Multiple Languages

Have something more specific in mind?
Learn how you can build custom, keyword-based audiences in minutes here.

Quality Data Working for You

Data from our 15M site-strong publisher network yields a holistic picture of each user’s true web habits, interests and preferences in real time – providing unmatched audience insights and unparalleled audience segment quality and scale.

The AddThis Advantage


Visibility into how audiences are created, collection methodology and data qualifiers.

Recency of Data

30-day rolling cookie pool updated in real time.

Massive Global Data

Unparalleled reach and depth of signal across the open web.

Quick Time To Market

New custom segments available in no more than 48-72 hours.

Privacy Compliant

Aggregated, anonymous and non-PII data.

Flexible Activation

Server-to-server integrations with all major DMPs and DSPs.

Customer Success

We consistently recommended AddThis proprietary audience models for our Choice Hotels campaigns. AddThis is able to achieve, and often surpass, our goals across all regions we target.

Rachel Arthachinda

Senior Media Planner, MMGY Global

Ready to get started? Activate these audiences now
through any of our data partnerships.

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