By now, you probably know that since AMP was launched in 2016, it’s changed the way users interact with the web. It goes hand in hand with faster page load speeds and a better mobile experience.
And while we’ve gone over the benefits of AMP websites and the myths surrounding it, there are several facts you might not know. If you’re unsure about whether or not the HTML-alternative framework is worth the investment, here are five facts that might help you make your decision.
AMP works on platforms other than Google.
Although Google, Twitter, and other tech leaders started this initiative, it doesn’t just work on Google alone. Users can access AMP websites on all distribution platforms, search engines, or sites. They’re noted with a little lightning bolt symbol, as shown in the following image.
In fact, some platforms, including Google, LinkedIn, Twitter, and Bing, will point to AMP pages by default on mobile devices, if they are available. Search engines like Google and Bing will actually cache your AMP content to ensure faster page load speeds and improved user experience—which brings us to the next point.
AMP caches all mobile pages.
How do your AMP websites load so quickly?
Well, Google caches all of your AMP pages. This means they essentially save a copy of your pages so when users click on them, they’re served almost instantaneously. So, if you click on a site with a little lightning bolt symbol, you’ll wait an average of half a second for the entire page to fully load.
And since 40% of users will give up on a website if it takes longer than three seconds to load, speed is critical to a site’s success.
If you’ve updated your website and want to refresh your AMP cache, you can update it by going to a specific URL. Doing so will tell AMP to update your content in the cache. Good news is, it doesn’t take long for the updates to display on all the supported distribution platforms and channels.
AMP is open-source.
AMP is an open-source program, meaning it can be continuously improved over time. It started as a collaborative initiative among thousands of developers, publishers and websites, distribution platforms, and tech companies. To this day, it continues in that spirit, which has enabled it to grow its offerings at such a fast clip.
The code for the AMP project still lives on GitHub, where there’s an ongoing online community to help solve open issues. Check out the list of those contributors here.
They enforce a strict code of conduct to ensure a productive and safe environment to collaborate. And even if you don’t code, you can still “watch” this project to keep an eye on any new features that may appear on the roadmap.
AMP works for all types of websites.
While news publishers were the first adopters of AMP, now more than six in ten Google Search clicks go to non-news sites.
Recipe, travel, retail, music, and ecommerce business now use AMP websites to deliver their content faster to users across the web. The main reason? Speed.
With shorter attention spans, web visitors don’t have much patience for sites that take too long to load. So, if your website currently has high bounce rates, page speed may be an issue. This is especially true if your site contains a lot of images or videos, which may weigh down your site.
And setting AMP up for your site doesn’t have to be cumbersome. You can use pre-established templates to expedite the process, or convert your pages using a plugin if your site is hosted on WordPress. The most important thing is ensuring you have a strategy in place to ensure AMP is properly implemented or your pages are properly converted.
AMP for Email is next.
AMP for Email is the new frontier. Officially launched in March 2019, it’s a modified version of the AMP framework and rendering technology. It helps serve faster-loading, dynamic content straight to a user’s inbox.
Recipients can view and complete tasks directly in their emails without having to leave their inbox. This includes seamlessly RSVPing to an event, scheduling an appointment, taking a poll, etc.
This game-changer can also help businesses increase their conversions using dynamic content. For example, say you add a shirt to your shopping cart, then get distracted by an incoming email and don’t complete your order.
Then, that brand sends you a follow-up email showcasing that same shirt you left behind. When you open that email again, you notice that the number of shirts left in stock has dropped, so you’re compelled to complete your purchase.
Traditional emails grow stale quickly, with their content becoming static and outdated sometimes in just a few hours. AMP for Email empowers email senders with the ability to update their content after the fact, and makes it convenient for recipients to accomplish various tasks in one place.
More than 31 million domains (and counting) use AMP to serve their users with a better web experience. Are you ready to take the next step and join them?
Check out our free ebook, The Ultimate Guide to AMP, to get started.