Twitter is one of the most popular and active social media platforms. With one billion registered users and over 386 million active users, Twitter has earned its place as one of the best platforms for building and connecting with large audiences.
Both individuals and businesses use Twitter as their favorite social networking platform because of its fast-paced feed alongside real-time conversations.
The massive audience on Twitter provides an opportunity to expand your reach, promote your products or services, increase your social influence, and drive traffic to your blog.
However, to unlock the full potential of this platform and tap into its unlimited benefits, you must develop an engaged follower base that trusts you. In this article, I talk about eight proven tactics that can boost your Twitter following.
Optimize your Twitter profile
Your Twitter profile is the centerpiece of your Twitter account. This is what most users check before hitting the follow button. So, before doing anything else, start by completing and optimizing your profile.
This is usually the first step if you’re looking to convey credibility and trustworthiness. For usernames, you’re open to using any name. However, using your real name pays off, especially for those looking to reach the masses. If you’re using Twitter for your business, remember to use your actual brand name and get verified, as most global brands do.
Besides the username, add a profile picture and header photo that defines you. For business accounts, you can choose to use your brand logo instead. Twitter also allows you to add a 160-character account description, an excellent opportunity for introducing your personal or professional side to users who view your profile.
Additionally, you can pin a captivating tweet on your profile. Whenever prospective followers visit your profile, the pinned tweet can make a winning first impression, encouraging them to follow you.
Here is an example of an optimized Twitter profile.
Twitter is a highly dynamic social platform that can handle a massive volume of tweets every day. In a platform where thousands of tweets are posted every minute, every tweet presents an opportunity to increase your visibility. For this reason, those looking to gain more followers should be tweeting actively. If your Twitter followers realize that you never post updates, they are more likely to unfollow you.
However, you should be careful not to overwhelm followers with too many posts. A great way to manage your tweets is by using a social media scheduler to post your tweets when followers are more active. This way, you can plan ahead and tweet high-quality content at times that work best for your audience.
Engage with other people’s mentions and retweets
One of the essential steps for cultivating strong relationships and growing your follower count on Twitter is engaging with other people’s content.
A straightforward way of engaging audiences is retweeting their content. When other Twitter users mention you in a comment or tag you in their post, be sure to respond. This reinforces their engagement and makes other users more inclined to follow and engage with you in the future.
In the snapshot below, Walmart engages with users that mention their brand:
While it might be impossible to respond to every mention, putting some time to engage with other users will yield tangible results in the long run.
Tweet valuable content
Without posting valuable content, you can’t meaningfully engage with your audience or stand out from the crowd. So, strive to provide value every time you tweet.
This involves tweeting information that is highly relevant, informative, and educational. Besides regular tweets, you can shake things up by sharing other types of content like infographics, podcasts, webinars, current events, or even how-to-guides. With good tweets, you’re in a solid position to get more likes, comments, retweets, and followers.
Like other social platforms, using hashtags correctly can help get your tweets to the masses and expand your follower count.
The best way to use hashtags is to look for trending hashtags that fit your editorial plan and include them in your tweets. When you engage your followers using hashtags, your tweets will be visible to audiences interested in the hashtag, which will increase your reach.
An easy way of finding popular hashtags in your niche is by typing the target hashtag into the search bar. As you search, a drop-down with suggested hashtags related to the campaign will appear, as shown below.
Link your Twitter profile to your blog, website, and other social accounts
Your blog or website can be one of the most useful assets for growing your Twitter followers. Here are a couple of things you should be doing to gain more followers.
- Add a Twitter follow button to your website
- Include a Twitter share button at the end or beginning of your blog posts
- Add a link to your Twitter profile in your author bio
- Embed tweets in your articles or blog posts
- Add quotes or any other tweetable content within your blog posts
Other than your blog or website, you can leverage other social platforms to grow your follower base. Reach out to your connections and followers on other social accounts and ask them to follow you. This might go a long way to increasing your follower count.
Contribute guest posts
If you’re a Twitter user with a special knack for writing, contributing guest posts on prominent blogs and publications can significantly boost your follower count. However, you must first link your Twitter account in your author bio.
By doing this, every post you publish in a respected online publication becomes a source of traffic to your Twitter profile. If readers like your ideas and insight, there’s a decent chance that they will follow you. Although tapping into the following of online publications and renowned blogs is a slow and steady approach for growing Twitter followers, it yields excellent results for consistent users.
Host and participate in Twitter chats
Twitter chats allow people to discuss a specific topic, either in the form of interviews, panels, debates, creative polls, or Q&A’s.
Hosting these Twitter events is a fruitful way of establishing authority and credibility in the online community. This is because they allow you to connect with like-minded professionals in the industry. If you’re not in a position to host chats, then be sure to participate in them.
Though twitter chats, you can meet people with similar interests, developing meaningful relationships, and increasing your follower count. Every time you engage in a Twitter chat, remember everyone can see what you post, so be careful and tweet wisely.
Gaining followers on Twitter takes time and effort. Like any other social strategy, you must be consistent with increasing your follower count. Each of the above tips plays a significant role in growing a large, naturally engaged follower base.
If you start implementing all the tips discussed, you will see phenomenal gains and substantial growth to the amount of Twitter followers you acquire. This will be a huge boost to your profile or brand performance on Twitter and the online community.
Adela Belin is a content marketer and blogger at Writers Per Hour. She is passionate about sharing stories to make a difference in people’s lives and contribute to their personal and professional growth. Find her on Twitter and LinkedIn.