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6 Types of Online Tools Every Ecommerce Business Needs to Use Today

Running an efficient ecommerce business has never been easier than it is today. And starting an ecommerce business is an increasingly attractive prospect. Especially with the proliferation of handy ecommerce tools that can help do everything from saving abandoned carts, to capturing high volumes of email addresses, seamlessly processing orders, managing inventory, and so much … Continue reading 6 Types of Online Tools Every Ecommerce Business Needs to Use Today

5 Strategies for Persuasive Writing Copy

5 Strategies for Persuasive Writing

Content marketing has become a significant part of both B2B and B2C strategies. With the evolution of digital platforms, there is a multitude of formats available, such as articles, video, infographics, whitepapers, podcasts, surveys… the list goes on. And no wonder. Content marketing gets three times more leads than paid search advertising. – Hubspot Ultimately, … Continue reading 5 Strategies for Persuasive Writing

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How to Measure SEO (Search Engine Optimization)

When it comes to search engine optimization (SEO), measurable results are critical to success. But the marketing discipline does not end when you get to page one or a thousand clicks per day. SEO professionals continuously look at metrics to adjust, refine, or even overhaul strategies. Because while metrics are important, how these numbers translate … Continue reading How to Measure SEO (Search Engine Optimization)