There are now officially 4.57 billion people online. Over 79% of adults check their phones first thing in the morning. These stats mean two things. One, the days of boring television advertisements are over, and two, it’s time for your brand to choose new marketing channels. However, pursuing a new marketing project or even a … Continue reading How to Select the Most Effective Marketing Channels for Your Brand
Marketing is more challenging than ever. The average consumer is constantly bombarded with ads as they browse the web and even as they drive down to the store. Online marketing is undoubtedly still effective. But consumers are increasingly becoming ad blind — a phenomenon where users ignore digital ads on websites like banners. So how … Continue reading Experiential Marketing: Here’s How to Take on the Competition
Twitter is one of the most popular and active social media platforms. With one billion registered users and over 386 million active users, Twitter has earned its place as one of the best platforms for building and connecting with large audiences. Both individuals and businesses use Twitter as their favorite social networking platform because of … Continue reading 8 Ways to Gain More Twitter Followers (Without Following Back)
A report from Stackline noted that in March 2020, ecommerce product categories are as diverse as bread machines and computer monitors to craft kits experienced sales percentage increases in the triple digits — to say nothing of food products and medical supplies. At the same time, other ecommerce categories experienced significant declines. Luggage sales fell … Continue reading 6 Obstacles All Ecommerce Brands Must Overcome to Achieve Success
The world has been thrust towards online collaboration at an accelerated rate. Many companies have had no choice but to rapidly adapt to a new way of working. This article is going to go over five of the best collaboration tools that companies can utilize. These tools were selected based on the value that they … Continue reading The Top 5 Collaboration Tools in 2020
A shrewd marketing strategy is vital for reaching your target audience effectively. Companies in 2020 are committing themselves to data-driven email marketing campaigns that give a hyper-personalized experience for email recipients. In fact, it’s one of the best digital marketing channels out there. Leveraging AI and data analytics software, companies can segment and target audiences … Continue reading 10 Email Marketing Trends You Need to Know
In 2020, it’s no surprise to think about email marketing as a channel to drive sales. But if all you send your subscribers are sales-focused emails, you will quickly tire them. They will end up ignoring your emails or unsubscribing, both of which mean a waste of resources. To make sales with email marketing you … Continue reading 3 Ways to Use Email Marketing to Build an Audience
Brand positioning is strongly influenced by the circumstances around the company and the world. Even the biggest industries can be found wanting, making businesses reconsider how they market themselves and interact with the community. We look at how brands can react to changing environments and the best ways of positioning a business. There are three … Continue reading Brand Positioning for Success in 2020
The days when Instagram was a simple photo-sharing tool are far behind us. Business Instagram claims that over one billion active users are active on the platform and 90% of them follow at least one business on the platform, so it’s no wonder that Instagram has attracted over 25 million businesses that want to reach … Continue reading 7 Ad Ideas for Instagram Stories that Boost Sales
If you have questions about digital marketing for small businesses, you’re not alone. There’s plenty to think about as you craft a successful strategy—one that uses the right platforms, connects with the right audience, and accomplishes your specific goals. We’ve highlighted some common blunders for you to avoid and gathered a few well-tested tips to … Continue reading 6 Digital Marketing Fails (and How to Avoid Them)
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