An ever-growing library of resources to help you become a better online marketer.
Several years ago, Google released AMP, its open-source initiative aimed at creating faster-loading content on the web. And while you might be well-versed in the topic by now (hopefully you know that AMP can be implemented for email!), do you know how much of a game-changer developing interactive emails and using AMP for Email really … Continue reading Benefits of AMP for Email
The world of ecommerce is ultra-competitive. Breaking through the noise to get noticed and drive traffic to your site is a constant challenge. In addition to a differentiated offering, an SEO-optimized website and powerful branding, you’re going to need the help of a strong marketing campaign to be successful. Luckily, there are many examples of … Continue reading 7 Inspiring Marketing Campaigns to Spur Ecommerce Growth
The importance of Search Engine Optimization (SEO) for ecommerce businesses can’t be overstated. A staggering 85% of consumers use Google Search for shopping and product discovery, and 75% of searchers click on first page results. What is SEO? For ecommerce sites who deal with increased competition, SEO means ranking high on search results to drive … Continue reading Beginner’s Guide: SEO for Ecommerce
When Snapchat first introduced Stories in 2013, the format went largely unnoticed. It was considered a millennial fad only relevant to younger, digital-savvy folk. However, Stories has since taken over social media—so much so that if you ask Facebook’s Chief Product Officer, Chris Cox, it will soon surpass the traditional newsfeed as the primary way … Continue reading The Explosive Growth of Snapchat, Instagram, and AMP Stories
Did you know that one billion people use Instagram every month? If you’re a marketer, that gives you a large active user base that you can potentially reach with your promotions. So how can you leverage the reach of one of social media’s biggest platforms and effectively sell your products on Instagram? It’s easier than … Continue reading How To Sell Products on Instagram
For the modern business owner, social media is an essential part of a solid marketing strategy. And for online retailers like you, it can be one of the most effective and efficient funnels to reach your customers. But making this medium work for your business requires following best practices and being consistent. We’ve put together … Continue reading 9 Social Media Tips for Online Retailers
Are you looking for help making your WordPress site AMP compatible? Look no further! We’ve put together a step-by-step guide on how to validate your AMP Plugin for WordPress so you can ensure that your site visitors are getting an optimal mobile viewing experience. Haven’t installed AMP yet? No worries, we’ve got you covered. Head … Continue reading 3 Ways to Validate AMP for WordPress
Get consumers to open your emails. Here are five tips for crafting abandoned cart subject lines that excite, shock, and entice people to open your email.
About 70 percent of customers abandon their online shopping carts, so it’s a common obstacle that retailers need to overcome. Here are tips to increase sales through your abandon cart emails.
Growing your traffic is an essential part of running a website. Here are the best ways to use data, analytics, and insights to improve your site and grow your web traffic.