How to Use Analytics and Insights to Grow Your Web Traffic
Growing your traffic is an essential part of running a website. Here are the best ways to use data, analytics, and insights to improve your site and grow your web traffic.
Data 101
UTM Tracking 101: Using UTM Tags to Understand and Improve Your Digital Marketing
UTM tags, also called UTM parameters, are simply bits of text added to a webpage URL that provide details about how a person landed on your website. Analytics solutions, such as Google Analytics, parse these tags and store the information contained within them so that you can gain more insight into your website visitor traffic.
Five Essential Website Analytics Tools
New to data collection? We’ve assembled our recommendations for the top five essential website analytics tools to consider using to improve your site’s business performance.
What Are Web Analytics? The Data You Need to Succeed
What are website analytics and how will understanding them help your website (and your business?) We breakdown best practices for beginners and how to utilize web analytics for your website.
What Are HTTP Cookies?
What are http cookies and how are they used? We answer your most basic questions about the internet’s most popular tracking mechanism.