Video marketing isn’t new. It’s one of the most effective marketing strategies that grabs attention, garners high engagement, and skyrockets revenue if done right. In 2021, 87% of video marketers observed a positive ROI from video campaigns. 78% of companies say that they’ve seen their bottom line improve since using video marketing – making it … Continue reading 3 Video Marketing Tactics to Boost Organic Reach
Did you know that pay-per-click (PPC) ads provide one of the quickest and most effective ways of driving business revenue? A report on lead capture shows that PPC ads are the third most popular form of lead generation (17%), only behind on-page conversions (24%) and email marketing (18%). Despite advertisers spending millions of dollars on … Continue reading 7 Best Practices to Improve Your Google Ads Quality Score
The world has been thrust towards online collaboration at an accelerated rate. Many companies have had no choice but to rapidly adapt to a new way of working. This article is going to go over five of the best collaboration tools that companies can utilize. These tools were selected based on the value that they … Continue reading The Top 5 Collaboration Tools in 2020
If you have questions about digital marketing for small businesses, you’re not alone. There’s plenty to think about as you craft a successful strategy—one that uses the right platforms, connects with the right audience, and accomplishes your specific goals. We’ve highlighted some common blunders for you to avoid and gathered a few well-tested tips to … Continue reading 6 Digital Marketing Fails (and How to Avoid Them)
Pay-per-click (PPC) is a smart go-to marketing strategy for many B2C businesses, especially ecommerce businesses. However, with more competition entering the scene, PPC costs are climbing. This competition means it’s even harder for businesses to score quality PPC clicks. As PPC advertisers, we want to ensure our paid search campaigns are worth the investment. Return … Continue reading B2C PPC: Going Beyond the Acronyms for Better Budgeting
More than 60% of businesses consider traffic and lead generation their biggest marketing challenge. It’s also a challenge that’s well worth working on. Imagine how your business will flourish when you nurture every lead as well as possible. We’d wager it would feel pretty satisfying. However, many businesses are still unaware that their lead nurturing … Continue reading 5 Signs Your Lead Nurturing Strategy is Failing
As Benjamin Franklin famously said, “Fail to plan, plan to fail.” If you’re hoping to drive more results with your marketing this year, it’s important to determine your marketing objectives, and come up with an action plan that will help you achieve said objectives. Not sure where to start? In this blog post, we walk … Continue reading How to Get Started with Marketing Objectives
The world of ecommerce is ultra-competitive. Breaking through the noise to get noticed and drive traffic to your site is a constant challenge. In addition to a differentiated offering, an SEO-optimized website and powerful branding, you’re going to need the help of a strong marketing campaign to be successful. Luckily, there are many examples of … Continue reading 7 Inspiring Marketing Campaigns to Spur Ecommerce Growth
We all know how powerful leads are for business. But what is more difficult is figuring out how to get them. How do you collect quality leads that are actually interested in your brand? Great question! Lead generation is not an easy process, but it is a necessary one. Most marketers spend a significant chunk … Continue reading 10 Lead Generation Hacks to Dominate Your Competition
Even if you have a great brand, there’s a lot to consider before you start your ecommerce business. Not only do you need a terrific virtual storefront, you also need to know how to help people find it and make purchases. Here’s a primer on some of the ecommerce lingo you’ll want to know. 1. … Continue reading 19 Terms to Know Before Launching Your Ecommerce Business
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