If you have questions about digital marketing for small businesses, you’re not alone. There’s plenty to think about as you craft a successful strategy—one that uses the right platforms, connects with the right audience, and accomplishes your specific goals. We’ve highlighted some common blunders for you to avoid and gathered a few well-tested tips to … Continue reading 6 Digital Marketing Fails (and How to Avoid Them)
Pay-per-click (PPC) is a smart go-to marketing strategy for many B2C businesses, especially ecommerce businesses. However, with more competition entering the scene, PPC costs are climbing. This competition means it’s even harder for businesses to score quality PPC clicks. As PPC advertisers, we want to ensure our paid search campaigns are worth the investment. Return … Continue reading B2C PPC: Going Beyond the Acronyms for Better Budgeting
More than 60% of businesses consider traffic and lead generation their biggest marketing challenge. It’s also a challenge that’s well worth working on. Imagine how your business will flourish when you nurture every lead as well as possible. We’d wager it would feel pretty satisfying. However, many businesses are still unaware that their lead nurturing … Continue reading 5 Signs Your Lead Nurturing Strategy is Failing
As Benjamin Franklin famously said, “Fail to plan, plan to fail.” If you’re hoping to drive more results with your marketing this year, it’s important to determine your marketing objectives, and come up with an action plan that will help you achieve said objectives. Not sure where to start? In this blog post, we walk … Continue reading How to Get Started with Marketing Objectives
The world of ecommerce is ultra-competitive. Breaking through the noise to get noticed and drive traffic to your site is a constant challenge. In addition to a differentiated offering, an SEO-optimized website and powerful branding, you’re going to need the help of a strong marketing campaign to be successful. Luckily, there are many examples of … Continue reading 7 Inspiring Marketing Campaigns to Spur Ecommerce Growth
We all know how powerful leads are for business. But what is more difficult is figuring out how to get them. How do you collect quality leads that are actually interested in your brand? Great question! Lead generation is not an easy process, but it is a necessary one. Most marketers spend a significant chunk … Continue reading 10 Lead Generation Hacks to Dominate Your Competition
Even if you have a great brand, there’s a lot to consider before you start your ecommerce business. Not only do you need a terrific virtual storefront, you also need to know how to help people find it and make purchases. Here’s a primer on some of the ecommerce lingo you’ll want to know. 1. … Continue reading 19 Terms to Know Before Launching Your Ecommerce Business
The importance of Search Engine Optimization (SEO) for ecommerce businesses can’t be overstated. A staggering 85% of consumers use Google Search for shopping and product discovery, and 75% of searchers click on first page results. What is SEO? For ecommerce sites who deal with increased competition, SEO means ranking high on search results to drive … Continue reading Beginner’s Guide: SEO for Ecommerce
Whether you have a full-time job or you’re exploring a career change, it’s easy to start an ecommerce business in your spare time. The barriers to starting an ecommerce venture are much lower than for a traditional business, and the market is exploding. In 2019, there will be nearly two billion digital global buyers. That … Continue reading How to Test Your Ecommerce Idea With Landing Pages
Ecommerce refers to the sales or purchase of goods or services online. Put simply, if you buy or sell anything using the internet, you’re engaging in ecommerce. If you own a small business and are wondering “What is ecommerce?” there’s never been a better time to jump in. Ecommerce is claiming an increasingly large share … Continue reading What is Ecommerce?
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