AddThis Academy

An ever-growing library of resources to help you become a better online marketer.

Digital Marketing

B2C PPC: Going Beyond the Acronyms for Better Budgeting

Pay-per-click (PPC) is a smart go-to marketing strategy for many B2C businesses, especially ecommerce businesses. However, with more competition entering the scene, PPC costs are climbing. This competition means it’s even harder for businesses to score quality PPC clicks. As PPC advertisers, we want to ensure our paid search campaigns are worth the investment. Return … Continue reading B2C PPC: Going Beyond the Acronyms for Better Budgeting

Image of ecommerce shopping cart on multiple devices

What is Ecommerce?

Ecommerce refers to the sales or purchase of goods or services online. Put simply, if you buy or sell anything using the internet, you’re engaging in ecommerce. If you own a small business and are wondering “What is ecommerce?” there’s never been a better time to jump in. Ecommerce is claiming an increasingly large share … Continue reading What is Ecommerce?