An ever-growing library of resources to help you become a better online marketer.
Having a fresh perspective is invaluable. In Okinawan karate, the art of being a beginner is highly valued. In fact, some students study for five or more years to become a black belt. When the black belt is earned, Okinawan karate philosophy says the student is finally able to truly begin his or her training. … Continue reading 4 Things Beginners Should Know About Ecommerce Entrepreneurship
How are customers and potential customers finding your ecommerce store online? If you’re lucky enough to be ranking at the top of Google search, then you’re probably getting around 36.4% of search traffic thanks to SEO for ecommerce businesses. But whether or not you’re in the top spot on Google, let’s not forget that typical … Continue reading 5 Ways to Increase Your Ecommerce Sales with Pop-Ups and Banners
The world of ecommerce is ultra-competitive. Breaking through the noise to get noticed and drive traffic to your site is a constant challenge. In addition to a differentiated offering, an SEO-optimized website and powerful branding, you’re going to need the help of a strong marketing campaign to be successful. Luckily, there are many examples of … Continue reading 7 Inspiring Marketing Campaigns to Spur Ecommerce Growth
Running an efficient ecommerce business has never been easier than it is today. And starting an ecommerce business is an increasingly attractive prospect. Especially with the proliferation of handy ecommerce tools that can help do everything from saving abandoned carts, to capturing high volumes of email addresses, seamlessly processing orders, managing inventory, and so much … Continue reading 6 Types of Online Tools Every Ecommerce Business Needs to Use Today
We all know how powerful leads are for business. But what is more difficult is figuring out how to get them. How do you collect quality leads that are actually interested in your brand? Great question! Lead generation is not an easy process, but it is a necessary one. Most marketers spend a significant chunk … Continue reading 10 Lead Generation Hacks to Dominate Your Competition
The ecommerce industry is continually evolving. Just like a brick-and-mortar shop, your online store also needs to provide a seamless experience for your shoppers. Make it as easy as possible for them to find what they’re looking for and make a purchase. We’re grateful for the opportunity to work with BigCommerce and WP Engine to … Continue reading [Free Ebook] 25 Conversion Rate Optimization Tips to Increase Sales
Even if you have a great brand, there’s a lot to consider before you start your ecommerce business. Not only do you need a terrific virtual storefront, you also need to know how to help people find it and make purchases. Here’s a primer on some of the ecommerce lingo you’ll want to know. 1. … Continue reading 19 Terms to Know Before Launching Your Ecommerce Business
The importance of Search Engine Optimization (SEO) for ecommerce businesses can’t be overstated. A staggering 85% of consumers use Google Search for shopping and product discovery, and 75% of searchers click on first page results. What is SEO? For ecommerce sites who deal with increased competition, SEO means ranking high on search results to drive … Continue reading Beginner’s Guide: SEO for Ecommerce
Whether you have a full-time job or you’re exploring a career change, it’s easy to start an ecommerce business in your spare time. The barriers to starting an ecommerce venture are much lower than for a traditional business, and the market is exploding. In 2019, there will be nearly two billion digital global buyers. That … Continue reading How to Test Your Ecommerce Idea With Landing Pages
Ecommerce refers to the sales or purchase of goods or services online. Put simply, if you buy or sell anything using the internet, you’re engaging in ecommerce. If you own a small business and are wondering “What is ecommerce?” there’s never been a better time to jump in. Ecommerce is claiming an increasingly large share … Continue reading What is Ecommerce?