AddThis Academy

An ever-growing library of resources to help you become a better online marketer.

Ecommerce

How to Optimize Your Social Media Strategy for the Holidays

With the winter months come cooler temperatures, seasonal beverages, and shopping-packed weekends. Between Black Friday and Christmas, November and December are the most significant shopping months of the year, which can be both good and bad for businesses. Companies have the opportunity to increase sales and gain new customers, but businesses are also fighting for … Continue reading How to Optimize Your Social Media Strategy for the Holidays

B2C PPC: Going Beyond the Acronyms for Better Budgeting

Pay-per-click (PPC) is a smart go-to marketing strategy for many B2C businesses, especially ecommerce businesses. However, with more competition entering the scene, PPC costs are climbing. This competition means it’s even harder for businesses to score quality PPC clicks. As PPC advertisers, we want to ensure our paid search campaigns are worth the investment. Return … Continue reading B2C PPC: Going Beyond the Acronyms for Better Budgeting