An ever-growing library of resources to help you become a better online marketer.
Running a successful business isn’t easy. More than 615 million devices now have ad blockers on them. That means 11% of the global population on the internet is blocking ads. The numbers are only set to grow. What’s the alternative? Content. Content helps build trust and establishes your site as an authority in your space. … Continue reading How to Get Ecommerce Content Marketing Right
The statistics show that people are more likely to become paying customers if they trust the information on a given ecommerce website. Сredibility leads to money, which makes sense. I bet you wouldn’t buy from someone you don’t trust, would you? Unless you’re a trustworthy online store like Amazon, you should put forth a strong … Continue reading 5 Ways Social Proof Can Boost Conversion on Your Ecommerce Website
52% of all websites are built using WordPress, including online stores for ecommerce. But, that doesn’t mean you can pick a theme from the store that “looks nice” and call it a victory. Ecommerce site design is more than looks, it’s about driving purchases, too. Here are four fresh ecommerce site design ideas that are … Continue reading 4 Fresh Ecommerce Site Design Ideas For 2020
Social media is one of the most important marketing channels, according to Nielsen Group. Globally, people spend 950 million hours a day on Facebook alone, so there are numerous opportunities to market to them. Here’s how you make the most of your marketing investments in social media. Choose the right media It may seem like … Continue reading 6 Tips to Boost Your Ecommerce Promotions on Social Media
You already know that reviews are essential to any online business. But you may not know just how much instrumental they are in terms of closing more customers. A whopping 93% of consumers say online reviews have an impact on their purchasing decisions. A further 82% report that a review has recently convinced them to … Continue reading 6 Ways to Use Customer Reviews to Sell More Digital Products
The holiday shopping season is just around the corner. Everyone enjoys this festive period: People love giving (and receiving!) gifts, while marketers embrace another opportunity to grow revenue. Why? Last year, online holiday shopping sales in the US reached $126B. What’s more, 76% of customers planned to buy more than a quarter of their gifts … Continue reading 6 Social Media Stories Ideas to Increase Holiday Sales
With the winter months come cooler temperatures, seasonal beverages, and shopping-packed weekends. Between Black Friday and Christmas, November and December are the most significant shopping months of the year, which can be both good and bad for businesses. Companies have the opportunity to increase sales and gain new customers, but businesses are also fighting for … Continue reading How to Optimize Your Social Media Strategy for the Holidays
Pay-per-click (PPC) is a smart go-to marketing strategy for many B2C businesses, especially ecommerce businesses. However, with more competition entering the scene, PPC costs are climbing. This competition means it’s even harder for businesses to score quality PPC clicks. As PPC advertisers, we want to ensure our paid search campaigns are worth the investment. Return … Continue reading B2C PPC: Going Beyond the Acronyms for Better Budgeting
In the United States, ecommerce accounts for almost 10% of retail sales, with an annual increase of almost 15%. In 2018, 14.3% of purchases were made through ecommerce and digital advertising. This creates a highly competitive market – and businesses must learn to navigate it to stay operating. The sheer number of competitors also selling … Continue reading 5 Best Practices on Writing Product Copy that Sells
When it comes to running a business, acquiring more customers is always better, right? More customers means more sales, which means a better bottom line for you. While there is certainly value to gaining new customers, there are even more benefits to keeping the existing ones you have and increasing customer retention. A repeat customer … Continue reading 5 Techniques to Boost Customer Retention