AddThis Academy

An ever-growing library of resources to help you become a better online marketer.


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What is Ecommerce?

Ecommerce refers to the sales or purchase of goods or services online. Put simply, if you buy or sell anything using the internet, you’re engaging in ecommerce. If you own a small business and are wondering “What is ecommerce?” there’s never been a better time to jump in. Ecommerce is claiming an increasingly large share … Continue reading What is Ecommerce?


9 Social Media Tips for Online Retailers

For the modern business owner, social media is an essential part of a solid marketing strategy. And for online retailers like you, it can be one of the most effective and efficient funnels to reach your customers. But making this medium work for your business requires following best practices and being consistent. We’ve put together … Continue reading 9 Social Media Tips for Online Retailers


How to Grow Your Email List Using AddThis

Email marketing continues to be one of the most popular and effective engagement strategies among ecommerce. In fact, more than 80 percent of survey respondents indicated that email marketing was their number one tool for driving both acquisition and retention. With an ROI of 3,800 percent, it’s no surprise that online retailers continue to invest … Continue reading How to Grow Your Email List Using AddThis