AddThis Academy

An ever-growing library of resources to help you become a better online marketer.

Ecommerce

B2C PPC: Going Beyond the Acronyms for Better Budgeting

Pay-per-click (PPC) is a smart go-to marketing strategy for many B2C businesses, especially ecommerce businesses. However, with more competition entering the scene, PPC costs are climbing. This competition means it’s even harder for businesses to score quality PPC clicks. As PPC advertisers, we want to ensure our paid search campaigns are worth the investment. Return … Continue reading B2C PPC: Going Beyond the Acronyms for Better Budgeting

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6 Types of Online Tools Every Ecommerce Business Needs to Use Today

Running an efficient ecommerce business has never been easier than it is today. And starting an ecommerce business is an increasingly attractive prospect. Especially with the proliferation of handy ecommerce tools that can help do everything from saving abandoned carts, to capturing high volumes of email addresses, seamlessly processing orders, managing inventory, and so much … Continue reading 6 Types of Online Tools Every Ecommerce Business Needs to Use Today