Pay-per-click (PPC) is a smart go-to marketing strategy for many B2C businesses, especially ecommerce businesses. However, with more competition entering the scene, PPC costs are climbing. This competition means it’s even harder for businesses to score quality PPC clicks. As PPC advertisers, we want to ensure our paid search campaigns are worth the investment. Return … Continue reading B2C PPC: Going Beyond the Acronyms for Better Budgeting
In the United States, ecommerce accounts for almost 10% of retail sales, with an annual increase of almost 15%. In 2018, 14.3% of purchases were made through ecommerce and digital advertising. This creates a highly competitive market – and businesses must learn to navigate it to stay operating. The sheer number of competitors also selling … Continue reading 5 Best Practices on Writing Product Copy that Sells
When it comes to running a business, acquiring more customers is always better, right? More customers means more sales, which means a better bottom line for you. While there is certainly value to gaining new customers, there are even more benefits to keeping the existing ones you have and increasing customer retention. A repeat customer … Continue reading 5 Techniques to Boost Customer Retention
The landing page of your ecommerce website is your customer’s first port of call when they are interested in your product or service. A strong landing page combines the power of text and visuals to prompt users to proceed through the buyer journey. Eventually, it could even earn you a loyal base of customers and … Continue reading Top 5 Visuals Your Landing Page Needs to Boost Your Ecommerce Traffic
About 77% of brands could disappear tomorrow and consumers wouldn’t care—at least according to one report by Havas that studied consumers’ emotional connections to brands. Are you one of them? Customer loyalty is crucial for business success. Yet too often companies neglect the customers they already have in favor of going after new buyers. The … Continue reading 5 Simple Marketing Tips to Grow Customer Loyalty
Mobile is increasingly the way most people find and buy from businesses online, but most organizations see lower conversion rates on phones than on desktop. To tackle this, organizations need to provide a smooth user experience utilizing the advantages of smartphones and making it easy to purchase immediately. This article highlights 5 key areas to … Continue reading 5 Ways to Skyrocket Mobile Conversions
Having a fresh perspective is invaluable. In Okinawan karate, the art of being a beginner is highly valued. In fact, some students study for five or more years to become a black belt. When the black belt is earned, Okinawan karate philosophy says the student is finally able to truly begin his or her training. … Continue reading 4 Things Beginners Should Know About Ecommerce Entrepreneurship
How are customers and potential customers finding your ecommerce store online? If you’re lucky enough to be ranking at the top of Google search, then you’re probably getting around 36.4% of search traffic thanks to SEO for ecommerce businesses. But whether or not you’re in the top spot on Google, let’s not forget that typical … Continue reading 5 Ways to Increase Your Ecommerce Sales with Pop-Ups and Banners
The world of ecommerce is ultra-competitive. Breaking through the noise to get noticed and drive traffic to your site is a constant challenge. In addition to a differentiated offering, an SEO-optimized website and powerful branding, you’re going to need the help of a strong marketing campaign to be successful. Luckily, there are many examples of … Continue reading 7 Inspiring Marketing Campaigns to Spur Ecommerce Growth
Running an efficient ecommerce business has never been easier than it is today. And starting an ecommerce business is an increasingly attractive prospect. Especially with the proliferation of handy ecommerce tools that can help do everything from saving abandoned carts, to capturing high volumes of email addresses, seamlessly processing orders, managing inventory, and so much … Continue reading 6 Types of Online Tools Every Ecommerce Business Needs to Use Today
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