Marketing is more challenging than ever. The average consumer is constantly bombarded with ads as they browse the web and even as they drive down to the store. Online marketing is undoubtedly still effective. But consumers are increasingly becoming ad blind — a phenomenon where users ignore digital ads on websites like banners. So how … Continue reading Experiential Marketing: Here’s How to Take on the Competition
A shrewd marketing strategy is vital for reaching your target audience effectively. Companies in 2020 are committing themselves to data-driven email marketing campaigns that give a hyper-personalized experience for email recipients. In fact, it’s one of the best digital marketing channels out there. Leveraging AI and data analytics software, companies can segment and target audiences … Continue reading 10 Email Marketing Trends You Need to Know
In 2020, it’s no surprise to think about email marketing as a channel to drive sales. But if all you send your subscribers are sales-focused emails, you will quickly tire them. They will end up ignoring your emails or unsubscribing, both of which mean a waste of resources. To make sales with email marketing you … Continue reading 3 Ways to Use Email Marketing to Build an Audience
Brand positioning is strongly influenced by the circumstances around the company and the world. Even the biggest industries can be found wanting, making businesses reconsider how they market themselves and interact with the community. We look at how brands can react to changing environments and the best ways of positioning a business. There are three … Continue reading Brand Positioning for Success in 2020
If you have questions about digital marketing for small businesses, you’re not alone. There’s plenty to think about as you craft a successful strategy—one that uses the right platforms, connects with the right audience, and accomplishes your specific goals. We’ve highlighted some common blunders for you to avoid and gathered a few well-tested tips to … Continue reading 6 Digital Marketing Fails (and How to Avoid Them)
How has your marketing strategy shifted? Are you turning up the dial on earned efforts in light of paused or adjusted budgets? Backlinking has always been an effective earned strategy for marketers, and when done right, it can help you boost your SEO rankings. That’s why you should look at creating guestographics as part of … Continue reading How to Use Guestographics to Earn Backlinks
Why write a case study? Whatever company website you visit, there’s a high likelihood that you find at least one of them – case studies. Here’s how case studies work: you share about a certain project that you worked on for a client, and discuss the strategies you used to achieve the desired outcome. But … Continue reading The Ultimate Guide to Writing a Case Study
Your buyers are spoiled with choices. Having a great product at competitive prices is no longer enough. Running ads might help for a while, but you might not have enough money to outdo competitors with bigger advertising budgets. So you need to build an online brand that helps you get hold of your prospects’ attention … Continue reading 5 Ways to Build Your Online Brand in 2020
We know that content is king—but what kind of content? People gravitate to brands that offer something new or different. According to a BuzzSumo study, original research is one of the best ways to drive search traffic and social sharing. When you produce content that people want to consume and share, you build your brand’s … Continue reading How to Use a ‘Big Rock’ Content Marketing Strategy
There are countless ways to market your business. From traditional radio, TV, and print advertising to social media marketing, pay-per-click, and targeted ads across websites and digital apps. Communication with your customers has become more public, with the world able to see reviews from your fans (and critics) and the conversations you have with those … Continue reading How to Create Content In Line With Your Brand Guidelines
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