An ever-growing library of resources to help you become a better online marketer.
Content marketing has become a significant part of both B2B and B2C strategies. With the evolution of digital platforms, there is a multitude of formats available, such as articles, video, infographics, whitepapers, podcasts, surveys… the list goes on. And no wonder. Content marketing gets three times more leads than paid search advertising. – Hubspot Ultimately, … Continue reading 5 Strategies for Persuasive Writing
By now you’ve (most likely) heard of AMP. You’ve installed our share buttons for AMP (right?). You’ve read up on AMP for WordPress. AMP has been such an efficient initiative for the web community that it’s only fitting that the internet’s most common communication medium is now getting its own revamp. So what is AMP … Continue reading What is AMP for Email?
When it comes to search engine optimization (SEO), measurable results are critical to success. But the marketing discipline does not end when you get to page one or a thousand clicks per day. SEO professionals continuously look at metrics to adjust, refine, or even overhaul strategies. Because while metrics are important, how these numbers translate … Continue reading How to Measure SEO (Search Engine Optimization)
As you already know, email is among the most effective ecommerce tools to boost sales and influence the overall conversion of your marketing endeavors. The reasons for this are many, but here go top three: Email remains the #1 communication tool for most people: 85% of adults and 78% of teenagers use it and consider … Continue reading How to Design Your Email CTA Button for More Clicks
Get consumers to open your emails. Here are five tips for crafting abandoned cart subject lines that excite, shock, and entice people to open your email.
Content is vital to any strategy but once it’s created, it can take a while for people to find it. Here are 5 ways to get your content discovered.
Localization involves adjusting your content and messaging so that it is meaningful to audiences with different cultural backgrounds and experiences. Read our guide for content localization on social media for global audiences.
Email marketing continues to dominate the digital marketing landscape. This blog, The Ultimate Cheat Sheet on Email Marketing provides valuable techniques to optimize your email strategy.
The Google featured snippet was first designed when the Google realized users were typing questions directly into their search bar. As a response, they wanted a more unique way to answer these questions directly. The result was a featured snippet, which puts the most pertinent information in a box neatly organized for the users to see.
Once you’ve figured out the basics of setting your blog up, you’re still left facing the even greater challenge of getting your first readers… and eventually growing that figure into the thousands. Here are 5 steps to grow your blog traffic!