An ever-growing library of resources to help you become a better online marketer.
We know that content is king—but what kind of content? People gravitate to brands that offer something new or different. According to a BuzzSumo study, original research is one of the best ways to drive search traffic and social sharing. When you produce content that people want to consume and share, you build your brand’s … Continue reading How to Use a ‘Big Rock’ Content Marketing Strategy
There are countless ways to market your business. From traditional radio, TV, and print advertising to social media marketing, pay-per-click, and targeted ads across websites and digital apps. Communication with your customers has become more public, with the world able to see reviews from your fans (and critics) and the conversations you have with those … Continue reading How to Create Content In Line With Your Brand Guidelines
Content marketing is set to undergo a massive change in 2020, and marketers need to prepare themselves well in advance. The changes we will see will range from the subtle to the extreme—what looked like fledgling technologies in 2019 will see a massive update in 2020. What are these trends that will change the content … Continue reading Content Marketing Trends You Should Use in 2020
Running a successful business isn’t easy. More than 615 million devices now have ad blockers on them. That means 11% of the global population on the internet is blocking ads. The numbers are only set to grow. What’s the alternative? Content. Content helps build trust and establishes your site as an authority in your space. … Continue reading How to Get Ecommerce Content Marketing Right
It’s been over a decade since content marketing kicked off. You would expect that creating content would now be more manageable, and businesses are figuring out marketing. Yet stats tell us otherwise: In a Content Marketing Institute survey, 56% of B2B content marketers reported an increase in spending on “content creation” in the last 12 … Continue reading The Ultimate Guide to Increasing Your Content Output
More than 60% of businesses consider traffic and lead generation their biggest marketing challenge. It’s also a challenge that’s well worth working on. Imagine how your business will flourish when you nurture every lead as well as possible. We’d wager it would feel pretty satisfying. However, many businesses are still unaware that their lead nurturing … Continue reading 5 Signs Your Lead Nurturing Strategy is Failing
Email (still) isn’t dead The number of ways a brand can connect with their audience has grown exponentially over the decades—think mobile apps, Alexa, Google Home, chatbots, and more. However, email remains one of the top ways companies establish and grow their relationships with their customers. According to HubSpot, almost 60% of marketers say email … Continue reading How to Write a Winning Marketing Email
Creating content is essential to the success of your marketing strategy. But, it can be challenging to find content marketing ideas on a continual basis. There’s only so much you can do and creating content from scratch can take anywhere from 8 to 10 hours or more depending on what your goals are. Don’t stress … Continue reading How to Find Content Marketing Ideas with Ease
WordPress powers over a third of the entire internet. This makes it the content management system of choice for millions all over the world. This includes – as you might’ve guessed – the AddThis blog. For all the great things about WordPress, out-of-the-box SEO definitely isn’t one of its strong points. Fortunately, its popularity has … Continue reading WordPress SEO: An Actionable Guide for Beginners
Content marketing has become a significant part of both B2B and B2C strategies. With the evolution of digital platforms, there is a multitude of formats available, such as articles, video, infographics, whitepapers, podcasts, surveys… the list goes on. And no wonder. Content marketing gets three times more leads than paid search advertising. – Hubspot Ultimately, … Continue reading 5 Strategies for Persuasive Writing