An ever-growing library of resources to help you become a better online marketer.
Running a successful business isn’t easy. More than 615 million devices now have ad blockers on them. That means 11% of the global population on the internet is blocking ads. The numbers are only set to grow. What’s the alternative? Content. Content helps build trust and establishes your site as an authority in your space. … Continue reading How to Get Ecommerce Content Marketing Right
It’s been over a decade since content marketing kicked off. You would expect that creating content would now be more manageable, and businesses are figuring out marketing. Yet stats tell us otherwise: In a Content Marketing Institute survey, 56% of B2B content marketers reported an increase in spending on “content creation” in the last 12 … Continue reading The Ultimate Guide to Increasing Your Content Output
More than 60% of businesses consider traffic and lead generation their biggest marketing challenge. It’s also a challenge that’s well worth working on. Imagine how your business will flourish when you nurture every lead as well as possible. We’d wager it would feel pretty satisfying. However, many businesses are still unaware that their lead nurturing … Continue reading 5 Signs Your Lead Nurturing Strategy is Failing
Email (still) isn’t dead The number of ways a brand can connect with their audience has grown exponentially over the decades—think mobile apps, Alexa, Google Home, chatbots, and more. However, email remains one of the top ways companies establish and grow their relationships with their customers. According to HubSpot, almost 60% of marketers say email … Continue reading How to Write a Winning Marketing Email
Creating content is essential to the success of your marketing strategy. But, it can be challenging to find content marketing ideas on a continual basis. There’s only so much you can do and creating content from scratch can take anywhere from 8 to 10 hours or more depending on what your goals are. Don’t stress … Continue reading How to Find Content Marketing Ideas with Ease
WordPress powers over a third of the entire internet. This makes it the content management system of choice for millions all over the world. This includes – as you might’ve guessed – the AddThis blog. For all the great things about WordPress, out-of-the-box SEO definitely isn’t one of its strong points. Fortunately, its popularity has … Continue reading WordPress SEO: An Actionable Guide for Beginners
Content marketing has become a significant part of both B2B and B2C strategies. With the evolution of digital platforms, there is a multitude of formats available, such as articles, video, infographics, whitepapers, podcasts, surveys… the list goes on. And no wonder. Content marketing gets three times more leads than paid search advertising. – Hubspot Ultimately, … Continue reading 5 Strategies for Persuasive Writing
By now you’ve (most likely) heard of AMP. You’ve installed our share buttons for AMP (right?). You’ve read up on AMP for WordPress. AMP has been such an efficient initiative for the web community that it’s only fitting that the internet’s most common communication medium is now getting its own revamp. So what is AMP … Continue reading What is AMP for Email?
When it comes to search engine optimization (SEO), measurable results are critical to success. But the marketing discipline does not end when you get to page one or a thousand clicks per day. SEO professionals continuously look at metrics to adjust, refine, or even overhaul strategies. Because while metrics are important, how these numbers translate … Continue reading How to Measure SEO (Search Engine Optimization)
As you already know, email is among the most effective ecommerce tools to boost sales and influence the overall conversion of your marketing endeavors. The reasons for this are many, but here go top three: Email remains the #1 communication tool for most people: 85% of adults and 78% of teenagers use it and consider … Continue reading How to Design Your Email CTA Button for More Clicks