AddThis Academy

An ever-growing library of resources to help you become a better online marketer.

Social Media Marketing

The Explosive Growth of Snapchat, Instagram, and AMP Stories

When Snapchat first introduced Stories in 2013, the format went largely unnoticed. It was considered a millennial fad only relevant to younger, digital-savvy folk. However, Stories has since taken over social media—so much so that if you ask Facebook’s Chief Product Officer, Chris Cox, it will soon surpass the traditional newsfeed as the primary way … Continue reading The Explosive Growth of Snapchat, Instagram, and AMP Stories

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9 Social Media Tips for Online Retailers

For the modern business owner, social media is an essential part of a solid marketing strategy. And for online retailers like you, it can be one of the most effective and efficient funnels to reach your customers. But making this medium work for your business requires following best practices and being consistent. We’ve put together … Continue reading 9 Social Media Tips for Online Retailers

5 Ways Facebook Groups Can Help You Build Your Audience

5 Ways Facebook Groups Can Help You Build Your Audience

Guest post by Nikki Johnson It’s no secret Facebook favors friends and family over brands and building communities is the preferred method of engagement. So, how do you reach your audience using Facebook Groups? Here are a few tips: Know Your Niche You must know exactly who it is you are trying to reach. Marketing … Continue reading 5 Ways Facebook Groups Can Help You Build Your Audience