(English) Localization involves adjusting your content and messaging so that it is meaningful to audiences with different cultural backgrounds and experiences. Read our guide for content localization on social media for global audiences.
(English) Email marketing continues to dominate the digital marketing landscape. This blog, The Ultimate Cheat Sheet on Email Marketing provides valuable techniques to optimize your email strategy.
(English) The Google featured snippet was first designed when the Google realized users were typing questions directly into their search bar. As a response, they wanted a more unique way to answer these questions directly. The result was a featured snippet, which puts the most pertinent information in a box neatly organized for the users to see.
(English) Once you’ve figured out the basics of setting your blog up, you’re still left facing the even greater challenge of getting your first readers… and eventually growing that figure into the thousands. Here are 5 steps to grow your blog traffic!
(English) Whether you’ve decided it’s time to start a blog for your business or as a hobby, there are a few key steps you can take to set up your blog for success.
(English) You can spend valuable time crafting targeted emails and sending them to your clients, but if you’re experiencing a low open rate or aren’t seeing the clicks you’d hoped for, your emails may be getting marked as spam. Here are tips to avoid spam filters.
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Anybody can string together keywords to create a pithy landing page or a call-to-action (CTA), but if you want to inspire, engage, and, ultimately, drive conversions, your approach needs to be a bit more thoughtful. Thoughtful, yes—and also simple. There’s no need to use jargon or to try to be cutesy, thinking that’s what your … Continue reading 7 Tips for Writing Copy That Converts
We’ve gathered the latest best practices for email subject lines to help you increase your click-through rate and strike the right tone with your audience.
What’s a call to action? You’ve got a great product, you’ve built a terrific website and you are succeeding mightily at getting visitors to your site from all over the Web. But, if you’re like most marketers, you’re probably asking yourself if you could be converting more of those visitors into customers. You need to … Continue reading Call-to-Action Best Practices: 10 Tips for Effective CTAs
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