AddThis Academy

An ever-growing library of resources to help you become a better online marketer.

Getting Started with AddThis Analytics

When you Get AddThis code and Register a new account, we automatically create an AddThis Profile to organize your analytics data and configuration settings. This Profile has a Profile ID – a series of letters and numbers – and we automatically insert this ID into your code, so analytics data can be collected.

Once users have begun to share your content, analytics data will begin to be collected. Note however that, like Google Analytics, most reports do not include data from the current day. For more information about how quickly data will appear in analytics reports, please refer to our Data Freshness support article.

You can also learn more about other analytics reports that can be used to limit the types of data displayed and date ranges.

Not Getting AddThis Analytics?

If you installed AddThis on your site in the past and didn’t register, you’re missing out on industrial-strength analytics reports. To start receiving analytics just follow these steps:

  1. Register to get your own AddThis account.
  2. Once you are signed in with your new account, you have two options:
    • (Recommended) Get new AddThis code, and replace your current code with the new code. Because you are signed in, this new code with include your personal Profile ID, and you’ll start receiving analytics once data begins to be collected.
    • If you would prefer to keep the code you have, go to your Profile Settings, copy yourProfile ID, and replace the ID in your code with this new Profile ID. The old ID in your code will start with XA and look something like “XA-y94y98dhd”. Need help? Contact us.

Enabling Click and Viral Lift Tracking

AddThis can not only measure how much traffic is brought back to your pages from visitors sharing your content with our tools – clicks – but also whether this viral traffic resulted in subsequent generations of sharing. This is accomplished by appending a variable to your URLs when they are shared. We then use this variable to track the entire lifecycle of that particular share.

If it’s been a while since you got your AddThis code, you may not be receiving these features. Learn more about configuring your AddThis code to track Clicks and Viral Lift.

Enabling Address Bar Sharing

Address Bar Sharing Analytics is a new feature that measures how often users share your site by copying the page URL from their address bar and sending it via email, IM or other channels. This type of sharing is often the biggest source of viral traffic to your site but is misreported by traditional site analytics tools as “direct traffic”.

Connecting 3rd Party Social Media Accounts

AddThis analytics allow you to monitor recent tweets about your site or areas of interest, as well as your social followers and stats. On your analytics summary report, you can view recent tweets mentioning your domain (“”). You can also connect your Twitter account to track your followers, and connect your company’s Facebook Page to display key stats. Just select the “Connect..” button, sign in to that service with your credentials, and you’re done.

Please note:

  • To connect a Facebook page, you must be an administrator of that page.
  • If an AddThis analytics profile was shared with you, you must also have been given the privileges to make changes.
  • If you created a profile, but are not an administrator of your organization’s Facebook Page, you can share your profile with a coworker who is an administrator. Be sure to give them the access privilege “View and Make Changes” and they will be able to connect the Facebook Page to the shared profile.
  • If you are an administrator of more than one Facebook Page, you will be asked to select which Page you wish to connect.

Enabling Analytics Email Reports

If you have not already done so, we suggest viewing your Publisher Profile Settings and electing to receive a weekly email summary of your analytics data.

Enabling Alerts

You can set up alerts on any domain in a profile, a particular domain, or even a particular URL. We’ll send a brief email notification to the address you provided when you registered, and let you know when traffic or sharing changes.

Last modified:  April 30th, 2018