AddThis Academy

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GUIDE: AddThis Analytics Dashboard

[NEW] We recently made an exciting update to our analytics dashboard! Now at the bottom of each of our five reports, you can see a breakdown between desktop and mobile conversions.

Why are we so pumped about these new insights? Because with the importance of mobile, you’ll now be able to get a better understanding of your audience’s device preference and behavior, which allows you to more effectively engage with them on your site. Login to your dashboard now to check it out!


AddThis offers several different analytics reports to help you understand how your visitors are sharing and interacting with your content, including:

  • Visits Activity: Learn how many people are coming to your site and how they got there
  • Sharing Trends: See how people are sharing your content and your most popular pages
  • Follow Activity: Track where new people are following you online
  • Related Posts Details: Understand how your related posts are performing
  • Conversions: See which audience targeting rules are driving the most conversions

You can also access your AddThis sharing stats via Google Analytics and our Analytics API.

Report Descriptions

Let’s take a closer look at each of the available reports.

Visits Activity


This first report shows how many visits you’ve received to your website from AddThis website tools, where they came from, and if a specific campaign helped drive them there.

Sharing Trends


This report shows which pages are being shared most frequently, and which are bringing the most traffic back to your site by tracking shares and social clicks.

Follow Activity


The follow activity report shows the number of new followers you’ve gained on social media via AddThis Follow Tools. This includes your top services and content.

Related Posts Details


This report takes a closer look at your top performing related posts. You can track which pages are getting the most clicks, and see your top related posts tool type.



The conversion section of our analytics shows how your targeting tools are performing, including the number of views each rule has received and the total number of clicks.

Ready to check out the analytics for your AddThis website tools? Login to your dashboard now.

Last modified:  May 3rd, 2018