AddThis Academy

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GUIDE: AddThis Follow Tools

As you’ve probably experienced, finding the right social media account for a brand can sometimes be a challenge. Often times, the brand name is similar to another company, or an actual person nabbed it before the brand could. On top of that, the likelihood of a site visitor actually taking the action to open a new window, search for you, and then follow you on a social media site is quite low. And that’s where AddThis Follow Tools come in.

AddThis Follow Tools provide your site visitors with an easy way to quickly follow you on multiple social media sites. With just two clicks they can like you on Facebook, follow you on Twitter, or subscribe to your YouTube channel.

How Follow Buttons Help You Grow Your Social Media Following

Growing your social media following is no easy task, and often takes dedication to a well-thought-out social media strategy . However, one of the first things you should do is make it as easy as possible for your fans and visitors to find and connect with you across your social media accounts.

Follow buttons are a very simple way to do that. Take Minneapolis Running for example—as you can see from the screenshot below, their follow buttons are in a noticeable location, in their top navigation bar in the upper right-hand corner of the screen (a popular and common location for follow buttons).

By visibly promoting their accounts, Minneapolis Running is much more likely to grow their social media following and create an active and engaged community.

What Features do AddThis Follow Tools Offer

1 Flexible Follow Button Placement

With AddThis Follow Tools, you’ve got a variety of placement options to choose from. You can add your follow buttons to the header, footer or sidebar of your website—making the buttons easy to integrate into your website design (and not the other way around).

2 Ability to Customize Your Follow Buttons

With an AddThis basic account you’re able to change the size of your follow buttons and choose from a few, select color themes. Upgrade to a Pro account and you’re able to create your own color theme—allowing you to better match the look and feel of your website.

3 Integration with 60+ Social Media Outlets

Get seen across all your social media outlets. Currently AddThis Follow Tools allow you to connect from a variety of social media sites, including: Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr, Vimeo, Pinterest, Instagram, Foursquare, Behance, Etsy, Disqus, Tumblr, your RSS feed, and more.

4 Responsive/Mobile-Friendly Follow Buttons

Whether visitors are accessing your site from a mobile, tablet, or desktop device, AddThis Follow Tools adjust accordingly. Follow buttons are designed to work within your site’s theme, providing visitors of all devices a positive and enjoyable experience.

5 Ability to Measure & Optimize Performance

Through the AddThis Analytics Dashboard, you’re able to measure how your followers break down across networks, and which of your content is generating the most social media follows for your brand.

Start growing your social media following today with AddThis Follow Tools. It’s easy to install, easy to use, and easy to measure success. Get started now!

Last modified:  May 3rd, 2018