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How Are AddThis Share Counts Measured?

One of the best parts about AddThis is watching your share counts grow. But share counts can also be difficult to understand. In this article, we will explain how share counts are measured so you can understand exactly where the numbers are coming from.  

First, it’s important to know that the share metrics that are found in your AddThis Dashboard are different than the share counts displayed on your website. 

share-counts-measure

Let’s discuss both metrics and what exactly they’re counting.

Frontend Share Counts

The share counts displayed on your website are pulling directly from the respective social service’s API. These share counts can be confusing because not all social networks track “shares” the same way.

The first thing you should know is that not all social networks support share counts. Many services have recently deprecated share counts, including Twitter, LinkedIn, and Google+.

Which services display share counts?

Currently, these are the only services that support frontend share counts:

  • Facebook
  • Pinterest
  • Reddit
  • Delicious
  • VK
  • Odnoklassniki

Only shares on these social networks display for individual share counts and contribute to the total share count for the page.

How are shares counted?

Not all social networks track shares the same. Here is what each social network considers to be the share count for a webpage:

Facebook The sum of shares, comments, and likes for a specific URL on Facebook
Pinterest The total number of pins for a specific URL on Pinterest
Reddit The number of upvotes minus the number of downvotes for a specific URL submitted on Reddit
Delicious The number of times a specific URL has been bookmarked on Delicious
VK The number of appearances of a specific URL on VK
Odnoklassniki The number of appearances of a specific URL on Odnoklassniki

If you think that the share counts displayed on a page are incorrect, check out our article explaining the possible reasons here.

Dashboard Share Counts

You may notice that the shares on your page are different than the shares in your AddThis dashboard. That’s because the share counts in the AddThis dashboard represent the total number of times an AddThis share button is clicked.

Since the experience after clicking an AddThis share button happens on the social network’s site, we can’t know for sure whether a user completed the share, or closed out of the window without sharing. Therefore, a “share” in your AddThis doesn’t necessarily confirm that a share went through the social network.

This could result in the shares reported in your AddThis dashboard being higher than the shares reported on the frontend of your site.

If you still have questions about share counts, please feel free to contact our dedicated support team. We are always glad to help!

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Last modified:  August 16th, 2018