LinkedIn posts are as valuable to marketing teams as any other social media—but how many companies have a focused LinkedIn strategy?
Unlike Facebook, Twitter, and Instagram—which are open to more generic content—LinkedIn has a much more specific audience.
The channel has always been aimed at professionals—and that impacts the kind of content marketers create for it.
In this article, we share five top tips for using visuals in your LinkedIn posts to improve your brand’s reach and engagement.
Image Sizes for LinkedIn Posts
Social media channels have specific image sizes—if you don’t adhere to them, your visuals will look distorted.
Additionally, LinkedIn also crops images when you use a scheduling tool, so users might see your images differently than you intended.
The crop tends to show only the mid-section of an image—if your image is too long or too wide, the preview will display information incorrectly. That is why you need to design visuals according to the specifications of each channel you are posting on.
The ideal size specification for LinkedIn posts are as follows (in pixels):
- Profile images – 400×400
- Cover image – 1584 x 396
- Post images – 1200 x 628
When posting using LinkedIn’s native tool, design square images to share, like Goodr’s post below.
The platform doesn’t crop square visuals, which makes for better viewing. Plus, you can pack in more content in a square, thus conveying more information to your audience.
No matter what shape you decide on, your LinkedIn posts will look more attractive when you use the right image size, as you can see from this post from Razer Inc.
By using the correct dimensions, they designed a post that looked great in the preview and gave users the incentive to click on the post and their link.
Repurpose Content for LinkedIn Posts
If you’ve visited LinkedIn recently, you will have seen more presentations and carousel posts appearing on the platform.
These engaging LinkedIn posts are a great example of the importance of visual communication in content marketing—they hold the eye and encourage users to click on them to find out more.
Creating LinkedIn slide decks can improve your reach and engagement on the platform—posts like these are bite-sized and visual, which makes them memorable.
But how do you create these LinkedIn presentations?
You can plan a topic and create visuals around it—or you can repurpose existing content and save yourself time and energy.
Blog content and infographics are a great source of content for LinkedIn. If you have listicles, you can repurpose them as a presentation, like in this example.
The key to creating a good LinkedIn presentation is to keep the design consistent—the same background, border, and fonts, with the primary information in the center.
Don’t include too much text in the visuals—this is social media, after all, and users want to scroll through quickly.
Once you have designed your visuals, download your presentation as a PDF—LinkedIn gives the option to add PDFs as visuals, so you can easily upload a presentation for your post.
Use Infographics in LinkedIn Posts
Infographics are a popular type of visual to use on social media—they are informative and place organizations as thought leaders in the field.
But most infographics are long—instead of wide—which makes it difficult to share them on LinkedIn.
As mentioned, the platform crops images, which impacts the way users view your LinkedIn posts.
Instead of posting an infographic as is, divide the visual into sections—which can be shared as separate visual posts or a presentation on the platform.
Use a template that can be reused often so don’t have to put in too much effort to keep your timeline fresh.
Change the background color so the visuals look different, like in these examples below.
Incorporating Videos in LinkedIn Posts
There’s hardly a social media platform now that doesn’t host videos. This is a visual format that has grown in popularity over the past few years and shows no sign of abating.
Remember, LinkedIn is dedicated to professionals, so your video content needs to reflect that ethos.
It is important to tell a story to your audience, but the focus should be on educating them and connecting them to the industry.
You can create video content around expert interviews, industry insights, case studies, or the workings of your company. These are all relevant to users on the platform.
There are two ways to share videos on LinkedIn:
- Sharing a video link
- Uploading a video to LinkedIn
A link to a video doesn’t look as good as a video uploaded to the platform. You can see from Coca Cola’s post below what a native video looks like.
LinkedIn gives more weight to native videos than video links, so more people see native video posts. Plus, video links don’t autoplay—instead, they may require the user to leave the platform.
You can see the full specifications for LinkedIn videos here, but this is the important information you need about LinkedIn video files:
- Max file size: 5GB
- Minimum file size: 75KB
- Max video duration: 10 minutes
- Minimum video duration: 3 seconds
- Resolution range: 256×144 to 4096×2304
- Aspect ratio: 1:2.4 – 2.4:1
- Frame rates: 10fps – 60 fps
- Bit rates: 192 kbps – 30 Mbps
These specifications are different from other channels so, when you create a video, keep the raw files and use a video editor to edit it for the platforms you will be sharing it on.
LinkedIn also gives you the option to add captions to the video—this is a recommended step because many users may not be able to put the sound on.
And there is another way to use videos on the channel—LinkedIn Live.
While this facility is available to all users, you do need to apply to be a broadcaster, and the application takes some time to be processed because of the number of applicants.
Once you’re approved, you can stream live videos on the platform to gain new audiences.
Tag Relevant People in Your LinkedIn Posts
Tagging people on social posts is a common practice—and it works on LinkedIn posts, as well.
Take a look at this post from Hacker Earth—they’ve tagged the person who was interviewed for their video.
By tagging people relevant to your post, you can boost your reach and awareness. The person tagged will like the post or share it to their timeline.
This is a great way to increase your reach because your posts will get visibility in areas you weren’t aiming for.
Key Takeaways: Adding Visuals to LinkedIn Posts Boosts Engagement
Creating visuals for your LinkedIn posts can help to improve engagement—the right visual can make your content look more attractive and boost likes and shares.
To recap, here are five tips for using visuals on LinkedIn:
- Size your visuals correctly
- Repurpose existing content instead of creating it from scratch
- Use infographics in your posts
- Add native videos to your posts
- Tag people mentioned in the post
With these tips, you can create LinkedIn posts that will boost awareness of your brand.
Ronita Mohan is a content marketer at Venngage, the online infographic maker and design platform. Ronita regularly writes about marketing, sales, and small businesses.