Back in the day, creating a positive customer experience largely came down to providing friendly and helpful service when consumers showed up in-store. These face-to-face interactions played a big part in communicating a brand’s values and building customer loyalty, even in a chain retail setting. Of course, digital retail brands generally don’t necessarily have the … Continue reading 8 Ways to create a positive digital customer experience
Video marketing isn’t new. It’s one of the most effective marketing strategies that grabs attention, garners high engagement, and skyrockets revenue if done right. In 2021, 87% of video marketers observed a positive ROI from video campaigns. 78% of companies say that they’ve seen their bottom line improve since using video marketing – making it … Continue reading 3 Video Marketing Tactics to Boost Organic Reach
Businesses now understand content marketing’s significance in driving traffic and leads, yet most fail to leverage it strategically to their advantage. What works in content marketing is timeless: relentlessly focusing on adding value to your audience. But amidst the huge shift in the world at large and consumer behavior last year, here are a few … Continue reading Content Marketing Best Practices for 2021
Let me guess: You want to dominate SERPs and generate a consistent stream of revenue for your brand. But it’s challenging to stay on top of over 500 small improvements Google makes in its search algorithm every year. Don’t fret! In this article, you’ll learn the top SEO trends that might impact your search rankings … Continue reading SEO Trends That Will Dominate in 2021
Smart marketers know they must always be one or two steps ahead, so knowing future trends is essential. Here’s what to expect in 2021 and how to use these predictions. We’ll be looking at the top five social media trends that you must add to your marketing strategy. Additionally, we’ll discuss how you can make … Continue reading Social Media Trends for 2021 (And How to Implement Them)
According to InsideSales studies, 50% of all sales will happen after a fifth follow-up. Nevertheless, 44% of sales representatives give up after just one. In this article, we’ll provide you with powerful examples to inspire you to come up with your own follow-up emails for any situation, starting with how to structure one. Anatomy of … Continue reading Here are 4 Great Follow-up Email Examples to Follow
In a world filled with texts, emails, and instant messages, it’s not easy to get a recipient to open your email and get an immediate response. This is where a follow-up email comes in. But how do you write a follow-up email that your recipients will open and respond to? Here’s a comprehensive guide to … Continue reading How to Write a Follow-Up Email (Your Recipients Will Actually Open)
Despite unprecedented events this year, marketers still need to find creative new avenues to reach audiences. While your plans may have changed, there is room for a growth marketing mindset, especially in this environment. Using this growth marketing flow chart as a guide, we explain how you can develop a content strategy for 2021. Search … Continue reading Cultivating a Growth Marketing Mindset in Time for 2021
Do you know that 90% of consumers would buy products from your business if it advocates a cause they care about? This is because people love and take pride in associating with brands that act in a more human and personal way. People care a lot more about your brand’s qualities and the values you … Continue reading How to Create a Social Media Persona for Your Brand
Did you know that pay-per-click (PPC) ads provide one of the quickest and most effective ways of driving business revenue? A report on lead capture shows that PPC ads are the third most popular form of lead generation (17%), only behind on-page conversions (24%) and email marketing (18%). Despite advertisers spending millions of dollars on … Continue reading 7 Best Practices to Improve Your Google Ads Quality Score
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