5 Instagram Tips for Beginners

instagram-marketing-tipsNow with 300 million monthly users, it’s hard to ignore Instagram’s potential for your business. But keep in mind that just because Instagram exists – or any other social media platform, for that matter – doesn’t necessarily mean you have to be there. Think about the audience you’re trying to reach and what your social media marketing goals are for that particular network.

So, what’s your strategy for Instagram? Here are five tips to get you started:

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House of Cards, Monument Valley, and Design

monument-valley-gameMillions of people enjoyed the new season of House of Cards on Netflix this weekend. If you were one of them, you might have noticed Frank Underwood playing a beautiful game in episode five called Monument Valley. Some have even written about parallels between Underwood and the 2014 award-winning game’s heroine, Ida. Such prominent placement will surely be a boost for the popularity of the game, and it was a welcome alternative to the more typical analogy of chess and politics.

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7 Ways to Increase Website Conversions with AddThis Marketing Tools

website-conversion-tipsYou work hard to grow your website traffic through SEO, networking and social media marketing. Then the majority of your visitors bounce before even saying hello.

What if there was a better way to market to each visitor differently based on their source, behavior or even interests? Then you could show the right message to the right user and drive your goals.

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Stop Making Your Website Look like the Vegas Strip. Start Personalizing.

Las-Vegas-StripToday, UX designers have an impossible task. Create an online experience that directs a visitor to whatever their goal is, on a website that has a lot of different potential audiences with competing interests. Think about it from a visitor’s perspective. This is pretty rough. If you only fall into one or two of a website’s 3 or 4 different audiences, you’re always being forced to endure a lot of content that’s not relevant to what you’re looking for. Because of this, visitors often don’t find what they’re looking for and will bounce off your website.

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4 Top Trending Fonts for Graphic Designers

trending-fonts-for-web-desingersAs a designer, it’s important to keep up with industry news and trends. In my effort to do so, I frequently visit different websites and blogs like Smashing Magazine, OneExtraPixel, Webdesigner Depot, TechCrunch, and many more. I also use a Chrome plugin called Muz.li, which provides feeds of all the major trends, freebies, and design blogs. It’s amazing! I highly recommend it.

Typography plays a big role in great user experience, and to make this happen you need access to modern and beautiful fonts. So, I did some digging on what fonts are trending these days and how you can access them (well, at least most of them) for free.

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9 Awesome Email Marketing Tools for Your Website

email-marketing-toolsIf you own a website, you know that building web traffic is a constant challenge. Building SEO takes time. Social visitors can help spread the word, but you have to reel them in before they bounce.

Once you have a visitor hooked on your content, you want to keep them coming back. You can do this through building your following in the standard social channels, but you should also have an email marketing strategy.

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