Blog

Say Hello to AddThis for Ecommerce!

After twelve years and serving over 15 million websites, AddThis has become the most recognizable brand for share buttons across the web. As we look ahead, our team will be putting more focus on helping online retailers get the most value out of their websites.

Our current website tools can help online retailers reduce cart abandonment, increase sales, capture leads and more. We look forward to working with publishers and getting feedback to enhance these features.

Here are a few ways these tools can help you achieve your ecommerce goals:

Continue reading

[Case Study] Child Mind Institute Increases Mobile Traffic with AddThis Share Buttons

AddThis-AMP-Case-Study

Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. The organization’s website, childmind.org, provides content and resources to help those in need.

Mobile traffic has become an increased priority for the Child Mind Institute and they’ve recently implemented Accelerated Mobile Pages (AMP) to provide a better user experience for mobile visitors. Since implementing AMP in November 2017, they now see an average page speed of 3.1 seconds compared to their previous page speed of 7 seconds.

Continue reading

Email Marketing Mistakes That Will Frighten You

email_marketing_mistakes

All email marketers know that feeling right before (or after) clicking send: Did I make a mistake? There are few worse feelings than realizing an error right after an email is sent.

The good news is you aren’t alone in sending out an embarrassing or incorrect email. Always remember to put your email mistake in perspective. Misspell a word? At least you didn’t email the entire freshman applicant pool of more than 46K students, instead of just the 18K who were admitted to the University of California, San Diego. Use the wrong subject line? Not as bad as the New York University student who accidentally hit reply all on an email to 40K people.

Continue reading