Blog

Facebook Instant Articles: What You Need to Know

facebook instant articles

What are Facebook Instant Articles?
Facebook introduced Facebook Instant Articles (FIAs) to provide mobile device users with a better experience while reading content linked from within Facebook. Content appears almost instantly – typically, in less than a third of a second, as compared with average load times of 3-5 seconds for regular links. The other terrific thing about FIAs is that these articles provide a more enjoyable and immersive experience – with higher-quality imagery, more interactive capabilities (such as panning images by tilting the phone) and other advanced features – which result from FIAs being created in mobile-optimized HTML5 code. Users can easily identify links to FIAs by the lightning bolt icon shown on an article’s image preview.

Continue reading

Instagram Stories vs. Snapchat Stories: What You Need to Know

instagram-vs-snapchat

Last Tuesday, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that disappear after 24-hours.

If you’re a brand or marketer, you’re probably asking yourself 1) how Instagram Stories works, 2) how it’s different than Snapchat Stories, and 3) where you should be investing your time. Or maybe you’re just freaking out over having to create additional content for your social channels.

Continue reading

Talk Nerdy to Me: How to Run Cassandra in a Container on OSX

Artboard_1 (1)

At AddThis we believe that we have the best geeks on the planet, and it’s our duty to share their knowledge and passion with the world. From time to time we hand the reins over to one of our teammates in a series we call, Talk Nerdy to Me.

Principal Software Engineer Otto Barnes is here to explain how to use containers to more efficiently run Cassandra on OSX. Take it away, Otto. 

Continue reading

3 Pokémon GO Lessons For Social Media Marketers

pokemon go social media tips

By now you’ve probably heard of Pokémon GO. It’s the Pokémon mobile gaming app that has skyrocketed in popularity, currently available in the US, New Zealand, Japan, Australia, and now Germany. It has now surpassed Tinder’s active userbase, taking only took two days after it launched to be downloaded on 5% of all US Android devices (more than double the number of Tinder installs). Pokémon GO is now on pace to surpass Twitter for active users.

Continue reading

Cocoa Touch Static Library vs. Cocoa Touch Framework

cocoa touch static library vs cocoa touch framework

At AddThis we have the best geeks on the planet, and it’s our duty to share their knowledge and passion with the world. From time to time we hand the reins over to one of our teammates in a series we call, Talk Nerdy to Me.

Principal Software Engineer Kirk Elliott’s first post, 7 Things to Consider When Making iOS and Android Apps with Cordova or PhoneGap, got a lot of love, so we’re excited to have him back. Kirk enjoys DJing in the Baltimore Club Music scene, tidy code frameworks, and definitely being called Cappin’ Kirk by his co-workers.

Continue reading