Blog

Clickback Analytics Measure Traffic Back to Your Site from AddThis

Today, I’m really excited to announce that we’re launching the capability for publishers to see how many clickbacks are driven after each share coming from AddThis and it’s super easy to enable.

With the AddThis platform, once we saw how we could make it easy to share content to every corner of the Social Web, we wanted to figure out how much traffic each share was driving back. This number represents the value of a share.

We’ve seen different companies try and tackle this problem different ways. We decided to do it by appending an URL parameter onto the end of an URL, when it’s shared.

Example – https://www.addthis.com/?sms_ss=twitter

When the page loads, the AddThis button on the page will recognize that the user viewing the page is coming from a share that came from AddThis. Everything gets reported in your analytics. By the way, we’re going to be evolving our reporting of clickbacks, so stay tuned.

Because this feature includes us appending an URL parameter to your URL, getting clickback analytics is opt-in.  You have to add this line of code to your AddThis button code.

<script type=”text/javascript”>
var addthis_config = {
data_track_clickback: true
}
</script>

A handful of partners got a sneak peak at this feature and implemented it early.  It generated some pretty interesting preliminary data.

  • Niche and international social news sites like Reddit, Y Combinator’s Hacker News, Dutch social news site Nujij and Polish social news site Wykop drove the highest number of clickbacks
  • Facebook, LinkedIn, and Twitter generated around the platform average number of clickbacks
  • Reddit drove 2.5x as many clickbacks as Facebook, with Hacker News at 2.4x more,  Wykop at 35x more, and gaming social news site N4G (http://www.n4g.com/) at 6x more.
  • Delicious, Google Bookmarks, and Google Reader shares drew the lowest level of clickbacks

As more publishers turn on this capability, we’re excited to see these stats evolve.

This is a feature that we’re super excited about and would especially like your feedback.  Let us know what you think.