Launching Bit.ly and Awe.sm Custom Url Shortening

    

Fellow Twitter addicts: we’ve recently added the ability to customize the URL shortening of your Twitter shares using your bit.ly or awe.sm account.  This makes it easy to shorten with your own domain and see your Twitter sharing stats in those tools.  We’ve received a lot of requests for this and we hope you enjoy it as much as we do.  Check out our URL Shortening help doc to get started.

We’ve also added some URL modification features for advanced analytics users.  If you have stray Google Analytics parameters getting in to your shared URLs you can strip them out with our URL cleaning.  On the other hand, if you want to add URL parameters for custom campaign tracking you can do that too.

We’re really excited about these features, they make it easier for you to integrate with 3rd party tools and make sharing with AddThis a lot more flexible.  If you’ve cooked up a cool integration, show it off in our forum.