Social buzz has Giants favored in Super Bowl XLVI

This is the second Big Game match-up for these two teams in recent years. The New York Giants beat the New England Patriots 17-14 in 2008 for Super Bowl XLII. But are citizens of the great United States hoping for an even score?

Not according to our data! We analyzed the search keywords, sharing behaviors and other social data points of millions of Internet users and found that the Giants are causing the most activity:


We’re also looking forward to analyzing our data for all the Super Bowl commercials. The big game is one of the most obvious illustrations of offline media affecting online behavior. Leading up to today, Honda saw a great spike in interest over the Ferris Bueller ad campaign this past week:



Can’t wait to see the other big winners.

Follow us on Twitter to get more Super Bowl data! We’ll follow up with some stats after the game.