United Airlines took the Gold in our social brand Olympics yesterday. Social mentions of the brand were up a full 9% more than the closest competition. They increased their Twitter follower count by nearly 200 users. Could it be Matt Damon’s narration of their “Before They Move Us, We Move Them” campaign causing the stir, or perhaps users are interested in the launch of their new 787?
Visa and Hilton stay on the podium with the next most mentions, still seeing positive movement in numbers of followers. Nike’s campaign, causing a stir with sponsor in its own right, continues to build momentum, gaining more than 4,000 new followers for the brand.