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United, Chobani Back on Top

The official airline of Team USA is a gold medalist in our Olympics brand analysis once again today after a 14% increase in media mentions yesterday. With a considerable margin between them, Chobani takes the silver followed by Hilton with the bronze.

Also of note, Samsung increases its Twitter follower count by quadruple digit numbers for the second consecutive day. Though it may be due to Apple and tablet related news, the TV spots narrated by Matt Damon are no doubt helping the brand stay top of mind.

8.11 olympic scorecard