Recapping a Golden Night at the Oscars

The 2013 Academy Awards will be remembered for Jennifer Lawrence, the number of men with beards, Life of Pi, the relative brevity of the show (3 hours and 35 minutes, well short of the 2002 record of 4 hours of 23 minutes), and Seth MacFarlane’s relatively benign monologue and hosting.

Jennifer Lawrence and Bradley Cooper kicked off the night, generating the most Red Carpet buzz with their outfits and bling.


By Monday morning, Anne Hathaway was generating the most social activity for her Red Carpet performance.

The most talked about moment of the evening occurred right after Seth MacFarlane’s opening monologue. Twitter lead the way for social media during the show with 33% of all sharing. The morning after buzz shifted to Facebook.


As for Oscars advertising, Royal Caribbean and Grey Poupon saw the greatest brand lift during the show. The cruise ship company launched a new ship with Kristen Chenoweth’s help and Grey Poupon brought back their “pardon me…” tag line from the 90s.

Great show, great brands, great data!