AddThis today announced the release of a new offering for brand marketers designed to increase engagement and social influence about their brand. What’s driving this new product offering? The power of social influence is bringing more and more marketer’s dollars to social media, but social is not just about Facebook or Twitter – social is happening across the web at large and marketers need a way to tap into social “off-network”. In fact, AddThis real-time social analytics across 14M domains shows that on average 7 out of 10 social actions about a brand happens off a brands owned website.
AddThis social impact campaigns, combine a targetable audience of social Brand Advocates with custom social ad units and customer insights to provide an easy way for brands to find and engage with their most loyal and active customers from across the web and mobile.
Brand Advocates are aggregated from across the AddThis network of 14M domains. Advocates are people who have taken some sort of action across the social platform related to a specific brand, such as “likes”, tweets, shares, pins, etc.
Coupling social Brand Advocates with AddThis for Ads enables brands to reach influencers in actionable social tools built within the creative units. Brands can uncover new target audiences and put their messages in front of advocates who have proven to be receptive to brand messaging and enthusiastic about promoting brand content to their online followers and communities. As publishers become advertisers and advertisers become publishers , the ad units themselves become content that people may want to share, follow, tweet, pin, etc…
To celebrate the launch of social Brand Advocates we are posting a new infographic that highlight how brand advocates for certain verticals behave online.