While the annual celebration of Halloween is known for its costume parties, trick-or-treating, and haunted houses, social trends for the holiday change year to year. Using data from the AddThis network, we found what people are most interested in this Halloween, and exactly how you can use that data to drive engagement for your brand.
If you frequent your AddThis analytics, you’ll already be familiar with how data can really help you understand your audience. This month, we took a dive to see what the buzz was about, and picked up on trends that hinted at best practices and tips that can be applied to any publisher. For example, there was a lot of buzz around Monsters, Inc., Despicable Me Minions, and Lady Gaga dog costumes. By being “in the know” about what your audience is talking about, you can create content that’s relevant and engaging to them. This is the beauty of data-driven decision making, and we can help you get started.