6 Tips Publishers Should Have in Their Back Pockets

With the new year just around the corner, don’t be caught with your pants down without these tips/suggestions in your back pockets. (Did you catch the pun there?) ;)

1. Get on the Responsive Design Train

Mobile ready, mobile now! If you’ve been slacking/pushing it off, now’s the time to bring that idea into the front burner, and crank it out. More and more sites are getting responsive, as more and more people use their phones as a primary want to connect to the internet. (Btw, Smart Layers is mobile-ready.)

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2. Load AddThis Asynchronously

Doing this on the forefront would avoid the hassle later. We have code snippets ready for you to plug-and-play right into your tags. Here’s some more bedtime reading on using AddThis dynamically.

3. Place Content on Your Page Methodically

If you’re thinking about a site redesign/shuffle in 2014, be methodical on how and where you place your content and social sharing buttons. Smart Layers takes the guess work out of the equation since its design is backed by research and data. So think about how you can help your users navigate your site easily. (Psst! Personalize!)

4. Let Personalization Do the Work

Speaking of personalizing, take advantage of our data and use our preferred option over standardizing the list of social buttons that show up on your site. By using preferred services, your site will give each of your visitors a list of social networks they’d most likely want to share your content to that may not be on your list of top 5 networks.

5. Mix and Match Buttons

Encourage your visitors to take an action with your content by placing buttons in the right place. In addition to Smart Layers, you can use native buttons, such as the Facebook Like button, giving your visitors another way to share your content without leaving your site. Your existing fans would appreciate you limiting the steps they need to take.

6. Feed Your Analytics

Did you know you might be missing a big piece of your analytics? Enabling address bar can give you more insight into how your visitors are sharing your content through copy/pasting your site URL rather than clicking on a social share button. You don’t have to worry about the extra string appended to the URL; search engines ignore code that comes after a # symbol in an URL, which means this code won’t affect your SEO. Learn more about what address bar sharing can show you.

What other resources do you carry in your backpocket? Share ideas/thoughts with our blog community!