Ski Jumping, Figure Skating Drive Engagement in the Social Sochi Olympics

The Sochi Olympics kicked off with Friday’s Opening Ceremony, which demonstrated hundreds of years of Russian history. From the days of Greek legends to the industrial revolution to the Russian accomplishments in space, the performance set the energy for the rest of the Olympics. With the events now underway, and Norway in the lead with the highest medal count, we decided to take a look at what events and athletes generated the strongest social engagement over the weekend.

This weekend we watched favorite events like snowboarding and figure skating along with more peculiar events like the biathlon. On Saturday, the men’s slopestyle snowboarding event generated the strongest social activity, followed by men’s speed skating. Men’s ski jumping and team figure skating were the most social Sunday events.

Weekend Events

Speed skater Sven Kramer of the Netherlands was the most talked about gold medalist on Saturday, followed by American snowboarder Sage Kotsenburg. Polish ski jumper Kamil Stoch, who overcame an illness and won gold, generated the most social engagement on Sunday. Yulia Lipnitskaya, the 15-year-old Russian figure skater, also proved to be popular on social networks.


On Wednesday, we’ll take a look at brand sponsors of the Olympics and see which brand is driving the strongest social engagement.  Ski jumping is a popular sport this year, so will Visa’s ad featuring American ski jumper Sarah Hendrickson drive strong engagement? Or will the P&G “Thank you, Mom” commercials continue to melt our hearts?

Stay tuned!