As the Sochi Olympics begin to wind down, we’ve seen a change in the brand sponsors generating the strongest social engagement in the past week. Domestically, Visa has taken over for largest increase in social engagement during the past week.
Worldwide, we see Samsung generating engagement earlier in the week. Perhaps their new ad inspiring us to stage our own Olympics caused users to engage with the brand.
As for content, we looked at the U.S. and the #3 medal spot, the Netherlands. Residents in these countries are moving away from sports-related content and toward touching news stories and national events related to the Olympics.
- Skiier Gus Kenworth Adopts Stray Puppies
- Coach from Competing Country Replaces Ski
- Ladies Figure Skating