AddThis Blog

Optimize Content Recommendations with Open Graph Tags

We now offer a number of content recommendation widgets in the dashboard, which can be configured within minutes. Once you’ve enabled the widgets within the dashboard, there are a couple things you should know so that you can optimize how the recommendations display on your site. We use Open Graph meta tags to have the correct URL, title, and image displayed within each cell.

Open Graph Tags

For those of you who don’t know, Open Graph is a standard supported by most social networks and services that determines, say, the summarized information, image, and title that shows up when you share a link to Facebook. OG Tags are a type of meta tag that are prefixed with og:, then add a more specific property to be set.

The minimum recommended tags for proper display are og:title (for the title), og:image (for the thumbnail image), and og:url (canonical/permanent url of the page).

You’ll want to place these tags in the <head> of your web page. If any of these tags are not present, the user experience may be suboptimal, and will degrade to available information; for example, it won’t show the image, and may show an undesirable title.

Here’s an example of how to use these tags. Remember to replace the content from the example with the desired text and URLs from your site.

<meta property="og:title" content="AddThis Smart Layers: Personalizing the Web" />
<meta property="og:image" content="http://farm6.staticflickr.com/5486/9262576856_3e294841e2_o.png" /> 
<meta property="og:description" content="Introducing the next generation of web tools: AddThis Smart Layers." />  
<meta property="og:url" content="http://www.addthis.com/blog/2013/07/11/addthis-smart-layers" />

For more information about the protocol and additional Open Graph tags that can be added to your site, check out The Open Graph protocol.

Keep in mind that these updates take a little while to appear within the content recommendation widgets. Give it 24-48 hours for this analysis, but if the site doesn’t get a lot of traffic, it may take a bit longer to gather enough data to determine what to recommend.

If you are making changes to the Open Graph tags across your site, let us know. Our support team can refresh the tags we have stored for your site.