Introducing the Overlay and MailChimp Integration


We’re thrilled to introduce the Targeting Overlay. And to add to what’s becoming a growing suite of conversion tools, we’re also excited to unveil our integration with MailChimp that will drive subscribers to your email lists, via the Targeting Overlay.

Recently we also introduced our Welcome Bar conversion tool. Since it’s launch, activation of the tool has skyrocketed, becoming our most installed tool to date! You told us you wanted more tools to help drive more conversions on your site, so with that, we’re giving you the Targeting Overlay.

The AddThis Targeting Overlay can be customized to suit your site’s design and messaging. It’s responsive on all mobile devices, creating a seamless user experience for your visitors no matter where they see your site. The Overlay can appear on desktop after a visitor indicates they’re leaving your page or on mobile when they scroll 75% down the page.


Our integration with MailChimp also helps make it easy for both site owners and users. Once you set it up on your site, your visitor simply enters their email information, clicks “Submit,” and they’ll receive a confirmation message sent by MailChimp. Your subscriber’s information will then be waiting in your MailChimp account.

Start growing your business today by activating our Targeting Overlay tool!