Audience Targeting: Drive More Conversions


For the first time ever, you can target your visitor with the right message at the right time using either our Welcome Bar or Marketing Overlay tool (formerly known as the Conversion Lightbox). Introducing: AddThis Audience Targeting.

The ability to target your audience has traditionally been available only to advertisers looking to target an ad campaign to the specific audience. But now, all AddThis users can use our tools to leverage this same intelligence, and help give your website visitors a more personal experience that drives engagement, and increases conversions.

Audience Targeting will give you the reigns to finally take more control over how your website is presented to different sets of audiences coming to your website. By creating an Audience Targeting rule either in the Welcome Bar or the Marketing Overlay tool, you’ll be able to give each one of your visitors a personal Web experience. That helps increase the opportunity for more signups, subscriptions and conversions, even if this the first time that they’ve ever come to your website!

How to Set it Up

How It Works

You can choose to target visitors with a specific message and call-to-action depending on where they came from, their online behavior and what interests (sports, family, health, etc;) they have. For example, say you want to target those who are interested in sports with a “Sign up for my sports newsletter” call to action when they arrive on your site. Your tools are backed by our massive data (we’re on 14 million sites worldwide), and we’ll help you get that message out to the audience that’ll find it relevant.

You’ll be able to target visitors based on their interests (like what kinds of sites they like to visit) and whether they’re new or returning visitors. You’ll even be able to know if the visitor’s using a mobile device or desktop.

Test Different Messages

Long gone are the days where you have to send a blanket message to the masses! With Audience Targeting, you can test multiple messages to see which resonate best with returning visitors, new visitors, visitors who come from social sites, and so on. By being able to test into these messages, you’ll increase your chances of engaging with your audience and increasing conversions.

Analytics Included

Monitor the success of your Audience Targeting rules right in your AddThis dashboard. See how targeting specific audiences is performing against the norm, and easily adjust your targeting if need be.

Try it Free!

Best of all, Audience Targeting is available for both Basic and Pro users! Using the Welcome Bar, Basic users can set one Audience Targeting rule for their visitors. Pro users can set up more than one campaign with multiple rules using both the Welcome Bar and the Marketing Overlay tool.

We hope you’re just as excited as we are! Sign in to your AddThis dashboard now to set up your first Audience Targeting rule!

  • Andy P.

    We want to display a new custom message each week, but only want it to show up once for each visitor each time the message changes. The only audience targets I see are Everyone, or New/Returning Visitors. Is it possible to have the message display to every visitor who hasn’t yet seen the message?

  • Aside from the user targeting you already mentioned (everyone or new/returning) it depends on whether or not (or how) the user interacted with the message. For example, if the visitor interacts with it by clicking yes/no/close, the visitor won’t see it again for a period of time. If the visitor has seen it, but hasn’t interacted with it, it may be shown again the next session.

  • John Do

    Hi there, for email sharing, I want to customize message after email sent successfully.

  • Hi John, at this time it’s not possible to edit the “Thank You” message that appears after an email share.

  • edgar morales

    The collect email works with sendgrid? O just a csv archive?

  • Hi Edgar, currently we don’t have an email collection integration built with SendGrid. However, you can use the CSV export feature to upload the email addresses you’ve collected through our tools.

  • Imad

    i added a popup to a website, it is showing only the first time when i enter the website (sometimes it is showing in the 2nd time) even though i set the audience to all visitors. It’s the same time with with all the browsers. Could you help with this ?


  • Hi Imad, we can certainly help you out with any difficulties you’re having. Please send an email with these details, and a link to your website, to help [at] addthis [dot] com and our support team can assist. Thanks!

  • AS

    hi, I added the targeting tool twice and can’t figure out how to remove one version.
    And I agree with everyone else, controlling frequency is key, otherwise the tool will become anoying to readers

  • Hi, we can certainly help you with this. Mind please emailing us at with a link to the site you’re working on and we can take a closer look for you? Thanks!

  • To turn off an audience targeting rule, go to your AddThis Dashboard > Tools > Targeting and then when you’re looking at the rule you want to deactivate, click on the three-button icon in the top right of the rule (above the conversion rate) and select “archive.”

  • Please send us an email at help [at] addthis [dot] com with the link to your site and our support team will be able to help you out with this issue. Thanks!

  • I never heard of it ! too late I guess.

  • You’re not too late at all :) You can learn more about our audience targeting tools here:

  • Ok so this one not so much anymore. In 2017 – anytime I land on a page with a Hello Bar I totally click out. It’s too “in my face”.

  • Hope Lanza (Embra)

    You might wish to consider editing this post to read “give you the reins” not “reigns”. (You guide a horse with reins.) Sorry – it was enough to distract me from reading the rest of the content… If iI noticed, I’m sure others will also.

  • Thank you so much for this awesome functionality.

  • I agree with the commenters below that the added feature of controlling when and how often the popup comes to life is important. Nothing is worse that a popup that pops too frequently and drives visitors away.

  • Thansk Addthis so muchs. I Share more convenient

  • AddThis users can use our tools to leverage this same intelligence, and help give your website visitors a more personal experience that drives engagement, and increases conversions.

  • Awesome Post. Thanks for sharing.