Our New Mission: Making the Open Web Personal


Today, AddThis is adopting its very first mission statement to: make the open Web personal. We believe that with the proper level of understanding and with the right tools, we can enable you to engage your audience individually both on and off your website, and stop giving them a one-size-fits-all online experience. Our new Audience Targeting capability allows you to personalize your website—completely powered by our data co-op of 1.8+ billion unique users from more than 14 million websites.

Personalization Works.

Historically, we’ve seen personalization transform businesses like Amazon & Netflix by creating online experiences tailored to the interests of their users. But a lot has stood in the way of the personal Web becoming democratized and available to everyone. The big data that drives audience understanding is only available within the silos of the biggest websites, and it’s often too limited in scope or not transparent. On top of that, analytics aren’t easily actionable.

Personalization Drives Metrics.

Personal experiences drive the metrics that matter for your business. For advertisers & marketers, this means you can create and target campaigns tailored to your audience’s precise interest. For website owners, this means putting the right content, call to action, or offer in front of the right user—based on their interests—to get them going in their journey as a customer.

Personalization by AddThis.

This is where we come in. Because our tools are ubiquitous across the Web, we can provide a big picture understanding of consumer behavior, and drive engagement with our simple tools available to everyone.

Unlike other personalization tools, our unique off-domain data allows us to do this on a visitor’s first time on your website. That way you can have a meaningful interaction with that new visitor—who happens to be your biggest growth opportunity.

Making the open Web personal is a big challenge. But as people who live and work online, we’re up to the task and dedicated to making the web a better experience for everyone.

We hope that you’ll join us, not just as customers, but as partners. Together we can make the Web a better place.