Optimize Your Marketing Campaigns with Audience Targeting


A report by Econsultancy showed that marketers spend $92 getting visitors to their site, but only $1 on engaging people once they’ve landed. As a result, site goals aren’t met and marketers are left wondering how to drive success.

At AddThis, we are focused on helping marketers meet their goals as efficiently and effectively as possible. One way we do this is through our Audience Targeting tool (formerly known as “Custom Messages”), which helps sites to target different visitor types with the relevant messages at the right time.

Recent updates to the Audience Targeting tool include:

1. Automatic email alerts when there’s a spike in traffic from a marketing campaign, associated with a specific UTM code (i.e utm_campaign=spring_sale).


2. Analytics on the number of views from that marketing campaign, by UTM code, in your AddThis dashboard.


3. Options for creating audience targeting rules for visitors from that campaign. In an overlay or welcome bar, show them the special offer that got them to your site in the first place. Rules are targeted by UTM code.


Want to give it a whirl? Set up an audience targeting rule for visitors from a specific UTM campaign code.

Note: After talking with our customers, we found that the term Custom Message wasn’t resonating. The idea of Audience Targeting (rules for who sees what content) was more familiar to more people. So, we’ve renamed it!

  • Elsultan

  • I use your tool as part of my marketing efforts to convert the traffic my Minneapolis SEO firm gets. It does get me conversions as leads. My SEO Minneapolis firm mainly serves locals in Minnesota but I also get traffic from all over the world although its not targeted. I am going to try your paid plan and see if I make the leads to sales of my Minneapolis SEO services.

  • I use your addthis promotion tool for my Minneapolis SEO businesses. And the first 2 weeks I had 4 leads that is a lot for the very small amount of traffic that I recieve since I get only 50-100 targeted traffic for my niche and that a because I target the local SEO Minneapolis market. I serve locals in Minneapolis so its very important for me to convert a very amount of clients since I have very limited amount of visitors to my Minneapolis SEO firm. I am highly considering buying the tool soon.

  • I added your tool to my homepage of my SEO Minneapolis business and I still did not make any sales it only helped make me 4 conversions or leads but no sales. I am still yet to make a sale as of now, kindly don’t keep removing my comments. I will simply repost them so stop this. I am trying to review your product and tell people the results I have received. I provide Minneapolis SEO for local clients in Minnesota and I also provide SEO for international clients as well. SEO is the process of ranking your website top ten on google and gaining natural flow of of traffic but since my niche is local Minneapolis SEO, I will only get very limited amount of traffic, so that’s why I needed a way to make more sales.

  • BevSDC

    Just updated WordPress site to newest version and got following error:
    Fatal error: Call to a member function getConfigs() on a non-object in /data/22/2/87/13/2087339/user/2288795/htdocs/blog/wp-content/plugins/addthis/addthis_social_widget.php on line 1086

  • Our apologies for the inconvenience. I’ve just let our team know about this. Please send an email to with these details and we’ll take a closer look for you. Thanks!

  • Hi Mohammed, thanks for your comment. We recently published a new blog post you might find helpful for getting more out of our Audience Targeting rules: Please let us know if you have any questions :)

  • Thanks I will have a look and hope this does help me, I have cancer and really need a income.

  • Tim Greig

    “Be sure to place it before your tag on every page where you want to use the tools:” What ‘tag’??

  • Hi Tim, the tag referenced here is the closing body tag .

  • how to inactive targeting features in addthis

  • Hi Zaman, to archive an audience targeting rule in AddThis, login to your AddThis dashboard and go to “Targeting” under “Tools” in the top navigation bar. Once in “Targeting” find the rule you’d like to archive, and click on the three-button icon in the top right of that rule’s listing. You’ll then see the option to archive. If you need further assistance, you can always send us an email at help [at] addthis [dot] com.