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3 Content Tips for Engaging Your Nonprofit Audience

Join us on October 28th at 2:00pm ET / 11am PT for our upcoming webinar on how to boost your organization’s year-end campaign!

It’s the most wonderful time of the year, especially for nonprofits. With the holiday season fast approaching, people will be in the giving mood, and charitable organizations can capitalize on that spirit to improve donation efforts. Chances are, you already have at least the beginning of a year-end fundraising strategy in place, but are you making the most of your digital assets?

To help you meet your 2015 goals, we crunched the numbers and came up with some data-driven ways you can improve your year-end marketing.

Tip 1: Optimize your website for mobile.

If your website isn’t mobile-friendly, you could be missing out on crucial traffic—which means missing out on donations, too. Mobile usage has grown 27% since last year, and 56% since 2013. We don’t see that trend reversing any time soon, so if you haven’t already, it’s time to start thinking about how potential donors experience your content on smartphones and tablets.

Here are some points to consider:

Tip 2. Sharing is key.

The easiest and most effective way to get the word out about your year-end campaign is to let your donors do it for you! With AddThis Share Buttons, you can make it easy for users to share your content across multiple social networks and platforms, so you can engage with potential donors wherever they are. Here’s where you should be focusing your content marketing efforts when it comes to sharing:

Tip 3: Feature the right content.

What are your most popular pieces of content? What gets the most shares across social networks? The answers to these questions should inform your content creation strategy. Content should be a mix of evergreen and timely, and it should complement your organization’s mission. And, because an article or blog post may be a user’s first introduction to your organization, you should make sure that it’s easy for a first-time visitor to learn about you and your cause, get involved, donate and subscribe to your newsletter regardless of where they land on your site.

Our data shows that the following content themes have proven popular on nonprofit websites, so consider implementing them into your overall strategy:

As you refine your year-end fundraising strategy, explore how AddThis Website Tools can help you to grow your audience and convert first-time visitors into donors and advocates for your cause. Let us know if any of these tips have worked for you, and good luck with your holiday giving campaigns!