AddThis Blog

5 LinkedIn Company Page Tips for Beginners

Having a presence on LinkedIn is more important for your business than ever. Not only is it the world’s largest professional social network, but new members currently sign up at a rate of more than two per second. Having a company page on LinkedIn gives you tremendous growth opportunities, including:

LinkedIn is also a proven traffic driver for B2B websites. In fact, LinkedIn accounts for 64% of all visits from social media channels to corporate websites. Did we convince you? If so, here are five tips to get your company up and running on LinkedIn.

1. Create Your Company Page with Conversions in Mind

To create a LinkedIn page that works for you and your business, follow these guidelines:

2. Know When and What to Post

Every audience is different, so you should test posting on LinkedIn on different days and at different times to see when you get the best response. Learning what content drives traffic and conversions will likely take some trial and error as well. Think of these guidelines as a starting point for your testing:

3. Tell People About Your Page

Building community engagement takes time. Promote your page with prominently displayed follow buttons on your website and make your content easily shareable on LinkedIn with social share buttons. Consider an email communication, blog post or posts on other social networks announcing the launch of your company page on LinkedIn.

4. Empower Your Employees to Participate

There’s a good chance that many of your employees are already on LinkedIn and know how to use the platform. Unlike other social networks, people expect employees to contribute to conversations about the companies they work for, which can mean valuable marketing for your business. Here are some ways to harness the value of your employees on LinkedIn:

5. Keep an Eye on Your Analytics

The only way to know whether or not your LinkedIn company page is working for you is to analyze your metrics. In addition to your website analytics and social insights from AddThis, LinkedIn’s company page analytics offers information on reach, engagement, followers and visitors. Measuring your analytics against your company goals to see what’s working and what isn’t will give you the tools you need to improve your LinkedIn strategy over time.

Many businesses miss out on the opportunity LinkedIn provides to help grow their business because they’re focusing their efforts on bigger social networks like Facebook and Twitter. Discovering which social outlets will bring you the most traffic–and more importantly, conversions–takes a bit of work, and more than a bit of trial and error. But when you figure out where your most loyal and vocal customers are spending time online and what they want to read and share, it will be worth the effort.