Creating compelling, thought-leadership style content, especially in the form of guest-contributed posts, is a crucial strategy for many marketers when it comes to gaining exposure to new audiences and driving inbound leads. However, it’s only one part of the equation.
What happens to those leads once they arrive on your site? Are you engaging with them in personalized ways that continue them down your conversion funnel? These questions, and more, are what we covered in our webinar on “Capturing Inbound Leads with Contributed Content.”
Check out the recording below of our discussion with Matt Kamp, Director of Strategic Partnerships at Influence & Co., and Charlie Reverte, Vice President of Website Products at AddThis, on how to drive leads with content marketing and website personalization.
Influence & Co. Slides
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