A blog is such a huge part of content strategy, customer connection, and brand awareness. Once you’ve nailed down your strategy, the next step is to drive people to your blog—which is never an easy task.
There are many ways to make sure your efforts pay off. Here, we’ve rounded up five simple ways to boost traffic to your blog.
1. Write for your audience
In our Academy post, How to Use Data to Improve Your Content Marketing Strategy, we talked about the importance of knowing your audience. This is probably the most important aspect of your blog, and if you’re not writing with your audience in mind already, now’s the time to start.
The easiest way to do this, is to ask your users what they’re struggling with lately. Create a poll on social media, send an email survey, or simply ask your customers live, “What’s your biggest pain point that you wish my brand could solve?”
People search for problems, not solutions—so by taking the problem-solving approach with your blog topics, you’re already setting yourself up to be relevant for your readers. And relevance is key to driving more traffic.
2. Post to social media more than just once
You probably post your blog to your social channels—but is it more of a one-time post, or do you repeat content where relevant?
It’s important to note that these days, social media users rarely go to your main page to keep up-to-date on the newest content—instead, they discover updates through their newsfeed. So that’s why it’s so important for you to make discovering your blog super easy and convenient.
For example, let’s say you write a post about a product you’ve launched recently. Be sure to amplify that not just on one social network, one time—but to all your social networks. And then, schedule a repeat of this content to ensure your users see it.
In a couple of months, use the re-purposing strategy to create a new spin on an old classic—create an infographic, video or other type of content, and post it to social media again, driving even more traffic back to that original blog post.
3. Get guest writers
While it’s effective to write your own posts—don’t forget there might be some fantastic writers out there who might be more than happy to contribute their thoughts, too.
Think of it this way—if you write a post, you’ll promote it on your social channels, website, email and more. But when you invite a guest writer to contribute to your blog, you have double the promotional efforts going on. That’s 2x the social, email and web talking about your blog.
The easiest way to get guest writers is from within your own company—start asking your colleagues and leadership team members if they’d be interested in writing for your blog, and get them set up with a topic.
If you’re part of a small team, or simply don’t have any internal writers available, that’s OK too! You can reach out to industry thought leaders in your community, via LinkedIn, Twitter, Facebook or email, and invite them to contribute a guest blog for you.
Getting thought leaders to become guest writers, whether your company is big or small, is always a huge win! Their social followers are a strong base to promote to, and when the writer is endorsing your blog, you could make some big traffic gains to your blog, too.
4. Use pop culture to stay relevant
Big trends in movies, TV and music aren’t just for fun—you can leverage those topics to help boost traffic to your blog. How?
Take the movie, Wonder Woman. The big-budget superhero movie made a real impact on the box office, inspiring millions with its empowering message. And the blog world took notice.
Check out this Archery blog, which used the popularity of the movie to theme their post, “How to shoot like Wonder Woman.” Or PopSugar’s blog post that used the Wonder Woman theme to discuss fitness: “How to Get the Body of a Wonder Woman.”
These blogs, by taking a pop culture spin, suddenly went from status-quo to super relevant for readers. There are many references you can use, from old TV shows to new music, to boost your blog posts into relevancy, driving more traffic.
5. Don’t stop writing!
It’s important to end with this tip—never stop writing. Your blog’s content is kind of like investing in a 401K savings account, where it gains interest over time. Simply by blogging regularly, week after week, with relevant and high quality content, your blog will grow.
Remember, you’re playing the long game—so consistency is key. The more you provide readers with the best quality blog posts to read, the more they will read them. So, head to your computer and start writing, today.
We hope these five tips will help you drive more traffic to your blog and engage your readers. For more blog tips, visit our Academy article for ways to keep your website or blog content fresh.