While living in South Korea in early 2011, I quickly learned about a convenient, fun app called “KakaoTalk.” Have you heard of it yet? If not, you’re missing out—and here’s why.
The app launched on March 18, 2010, and was available on iOS, Android, Bada OS, BlackBerry, Windows Phone, Nokia Asha, Windows and macOS.
After using the app, I found I could send text messages to friends (that didn’t cut into my monthly text limit), send stickers and even make phone calls within the app (it didn’t affect my monthly cell minutes).
The app became absolutely essential to me—as well as being easy to use and fun. There were many more features than Facebook’s rival What’sApp—and it quickly moved from “nice-to-have” to “can’t-live-without it” on my iPhone.
After a move back to the states, I was happy to see that KakaoTalk was indispensable for more people than just expats living in Korea … it was really taking the world by storm.
KakaoTalk’s success (and why you need to know about it)
Today, Kakao Corp offers many different features—the KakaoTalk app is among their most popular. The company reported major growth this year, jumping $3.49MM more than last year’s Quarter 4 profits.
And for another example of growth, check out VentureBeat’s report on KakaoGames, which reached 550MM+ registered users in 2017.
KakaoTalk saw monthly average users (MAUs) increased 1.2 percent from last year to top $49.8MM.
Check out this graph from eMarketer, showing the percentage of users per app in South Korea—KakaoTalk is far ahead of its competitors.
KakaoTalk’s popularity isn’t just about talking with friends
With so many features, the real popularity of KakaoTalk might lie in its user-friendly design, and from creating an all-in-one app ecosystem.
Some of the recent upgrades to KakaoTalk include direct access to content, such as games and music.
From booking hotels and making restaurant reservations, sending photos, videos, voice messages, and even sharing their location with others, KakaoTalk’s users have the benefit of many apps all in one.
It’s super convenient to talk, bank and get other errands done, all in one app, without having to log into many different platforms.
Other features that take KakaoTalk from nice-to-have to essential for users:
• Free conference calls (with support for up to five people) called VoiceTalk
• Polling and scheduling feature for members in the chatroom
• All data is encrypted
• Supports 15 different languages
• No banner ads
Your website visitors can now share directly to KakaoTalk!
Now that you know the hugely positive impact KakaoTalk has on its users, here’s some awesome news: AddThis just launched a new KakaoTalk share button!
Adding to our KakaoStory share button—the KakaoTalk share button allows your visitors to easily share content directly to the app from their mobile devices.
This means there’s another way for your visitors to enjoy a better experience on your website, plus easily and quickly share stories with their friends and networks. All this is a win-win for your brand’s content.
Ready to get started? Click here to activate the KakaoTalk Share Button to allow visitors to share your content directly to KakaoTalk on mobile.